Senior PR Manager AQ

Aquent is thrilled to partner with a pioneering company at the forefront of redefining its industry. This is an exceptional opportunity for a visionary public relations leader to join our client partner and immediately make a profound impact, shaping the public narrative for a brand undergoing a significant transformation and directly influencing how millions perceive its innovative platform.

Our client partner is a pioneering force, charting a new course in its industry to become the definitive platform for ambitious individuals building extraordinary lives. This innovative organization is undergoing a rapid transformation, moving beyond its past to redefine its space as a leading premium platform. They are committed to being a definitive voice in modern lifestyle, treating the news cycle as a dynamic marketplace, and ensuring a constant presence in relevant conversations.

Are you a strategic disruptor, an innovator, an out-of-the-box thinker who thrives on going against the grain in public relations? Do you excel in dynamic environments, adept at navigating complex narratives and shaping public perception for groundbreaking brands? This is your chance to lead a transformative journey where your expertise will directly shape the brand’s public narrative and strategic direction. You will be a vital contributor, instrumental in positioning this brand as a definitive voice in modern lifestyle, with your strategic acumen and hands-on execution directly impacting how millions perceive the brand.

This is truly one of the most consequential roles in their transformation journey, offering an unparalleled opportunity to build a function, shape a brand, and grow a team, all while directly influencing executive leadership from day one.

• Lead and mentor at least one direct report, setting priorities, coaching their development, and fostering their growth into a stronger PR operator.
• Own the end-to-end PR and Communications strategy, with explicit responsibility for Share of Voice against competitors and earned media impressions.
• Build and maintain a rolling 90-day PR calendar, aligning with product launches, cultural moments, and emerging trends.
• Define quarterly themes and narratives to establish the brand’s ownership in tier-one media.
• Write and edit a wide range of communications, including press releases, media alerts, pitch letters, op-eds, talking points, and briefing books, ensuring minimal editing is required.
• Pitch directly to journalists, editors, podcast bookers, producers, bloggers, and influencers, leveraging and growing a personal network across relationships, lifestyle, business, consumer tech, and culture beats.
• Respond to inbound media requests with speed and precision, gathering information cross-functionally to prepare approved messaging.
• Proactively insert the brand into the news cycle by identifying and hijacking trends, delivering timely pitches.
• Build and manage a podcast, interview, and speaking pipeline for executive leadership, preparing them with comprehensive briefing materials.
• Identify and submit the company and its executives for relevant industry, business, and culture awards.
• Serve as a spokesperson for the brand when needed, participating in interviews and representing the company’s perspective.
• Build and maintain a curated 'book' of diverse members willing and prepared to speak to the press, managing all aspects from recruitment and vetting to prep and follow-up.
• Serve as the day-to-day lead for external US and UK agencies, driving deliverables, ensuring quality control, and coordinating trans-Atlantic narrative consistency.
• Continuously monitor the news cycle for relevant stories, track competitor PR activity, and…