Head of Content​/Brand​/Product Marketing

Director of Product Marketing Remote, US

Nametag is building the future of secure digital identity. We bring workforce-grade identity verification into the enterprise to verify the human behind accounts and critical actions. Today, global enterprises use Nametag across their workforce to prevent social engineering and deepfake impersonation attacks.

Nametag is hiring a Director of Product Marketing to own positioning, launch, and sales enablement for Nametag's core identity verification platform and its solutions; the account-recovery and helpdesk workflows most of today's revenue and pipeline run through. This is a senior, individual-contributor role for someone who has carried product marketing end to end at a B2B security company before: positioning that holds up under a CISO's scrutiny, launches that ship with sales enablement attached instead of following weeks later, and competitive claims a competitor's own product marketer would call fair.

You'll be the person other teams turn to for the accurate, current answer on how Nametag describes itself across sales conversations, the website, analyst briefings, and every deck in between.

• Own positioning and messaging for Nametag's core identity verification platform, and be the point of accountability for keeping that message consistent as the company grows quickly.
• Lead messaging and materials creation for new product launches, build and maintain the sales enablement and competitive materials our go-to-market teams rely on daily, keep strict documentation of all product features and new releases, and partner closely with Sales, Customer Success, Growth Marketing, Channel Partnerships, and Product Management.
• Own Nametag's core-IDV narratives, and serve as the arbiter of how they're positioned across every customer-facing surface.
• Maintain and enforce the company's messaging and style guide: sourcing rules, canonical terminology, approved claims, so the same product doesn't end up with different language in the market at once.
• the buyers and influencers Nametag sells into.
• Own the go-to-market plan for new core-platform and solution modules and features from kickoff to launch: messaging, positioning, sales enablement, and cross-functional coordination with Product, Engineering, Marketing, and Sales.
• Define and track launch success metrics in partnership with Product Management and Marketing Ops.
• Own competitive battle cards and differentiation materials against MFA/authentication vendors and consumer-grade KYC vendors expanding into workforce use cases, and keep them current as the market moves.
• Keep every competitive claim sourced and fair: testable against how the competitor would describe themselves.
• Build and maintain the materials Sales, Customer Success, and Channel Partnerships use daily for deals: one-pagers, talk tracks, discovery questions, objection handling, and the master decks used with prospects.
• Train Sales and Solutions Engineering on new positioning, features, and competitive intelligence.
• Partner with Channel Partnerships on enablement for technology and reseller partners (e.g., Service Now, Okta, Microsoft Entra ), so partner-sourced deals have the same quality of material as direct ones.
• Gartner, Kuppinger Cole) and manage Nametag's participation in relevant IAM/identity-verification research and reports, including our current Gartner Magic Quadrant Visionary recognition.
• Represent Nametag's product story at industry events, webinars, and customer-facing presentations.
• Own how Nametag communicates pricing and packaging for the core platform and solutions.
• Develop customer stories and case studies with named accounts, in partnership with Customer Success, that…