Confluent Event Leader

At IBM Corporate Headquarters (CHQ) and Other Functions, diverse teams such as marketing, finance, legal, operations, HR, and more work together to keep IBM moving forward. These functions play a vital role in solving complex challenges, supporting our clients’ success, and creating collaborative environments for IBMers worldwide. Working in CHQ and Other Functions means contributing your expertise to a global network that values teamwork, problem-solving, and innovation.

You’ll have opportunities to grow your career while helping IBM operate with excellence and scale its impact across industries. With a culture that emphasizes learning, inclusivity, and career development, IBM offers the platform to apply your skills where they matter most. At the heart of our business.

At IBM Corporate Headquarters (CHQ) and Other Functions, diverse teams such as marketing, finance, legal, operations, HR, and more work together to keep IBM moving forward. These functions play a vital role in solving complex challenges, supporting our clients’ success, and creating collaborative environments for IBMers worldwide. Working in CHQ and Other Functions means contributing your expertise to a global network that values teamwork, problem-solving, and innovation.

You’ll have opportunities to grow your career while helping IBM operate with excellence and scale its impact across industries. With a culture that emphasizes learning, inclusivity, and career development, IBM offers the platform to apply your skills where they matter most. At the heart of our business.

As a Client Experience Marketing Event Strategist, you will drive IBM growth by delivering exceptional attendee experiences through strategic thinking and flawless operational management. You will partner across various teams to design and deliver events that connect audiences to IBM's innovation, turning engagement into measurable business outcomes. The Confluent Event Strategist is responsible for defining and leading the global event strategy for the Confluent business within IBM.

This role develops and executes an integrated event portfolio that supports business growth, audience engagement, pipeline creation, customer advocacy, and brand awareness across priority markets, industries, and audiences. This individual serves as a strategic advisor to senior leaders and partners across Marketing, Sales, Product, Ecosystem, and Communications to align event investments with business priorities and measurable outcomes. The Confluent Event Strategist establishes long-term event direction, drives innovation across the event ecosystem, and ensures experiences deliver meaningful value to clients, partners, and the business.

• Define and lead the global event strategy for the Confluent business, aligning event investments to business objectives, product priorities, and go-to-market initiatives.
• Develop and manage an annual strategic portfolio.
• Partner with senior stakeholders across Marketing, Sales, Product, and Ecosystem teams to establish event priorities, target audiences, success measures, and activation plans.
• Design audience-first event experiences that engage priority clients, prospects, developers, partners, and executive decision-makers.
• Ensure event programs contribute to measurable business outcomes, including audience engagement, pipeline generation, customer expansion, and brand awareness.
• Lead portfolio planning, governance, budget strategy, agency relationships, and vendor partnerships.
• Use data, performance insights, and market trends to optimize event investments and continuously improve program effectiveness.
• Drive innovation through technology, automation, scalable event…