Coordinator, Social Media

• Compensation: USD 65,000 - USD 90,000 - yearly

freshis a global skincare brand within the LVMH Group, headquartered in New York City. We emphasize the look, feel, and scent in every product, transforming skincare into an elevated, sensual experience. Our collection of skincare, lip care, bodycare, and fragrances are available in 16 countries, across our fresh boutiques and digital channels, specialty and department stores, and more.

We are an organization of curious creators who embrace innovation, optimism, and always keep our customers at the forefront. With a pioneering spirit, we are empowered to challenge the status quo and use our authentic voice to do the right thing for our people, our brand, and the environment.

Here atfresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

The Social Media Coordinator will be responsible for supporting Fresh’s Organic Social Media presence by scheduling, publishing, and monitoring content across platforms such as Instagram and Tik Tok. The Social Media Coordinator will support the Global Marketing Communications team in executing the global social media strategy to increase brand awareness, engagement, and audience growth while ensuring content aligns with the brand’s voice.

• Manage scheduling and publishing across all social media accounts
• Ensure all content is deployed accurately, on time, and aligned with brand standards
• Maintain and update global content calendars on a weekly basis for cross-functional visibility
• Partner with Marketing Strategy category leaders to support strategy development across products and promotions worldwide.
• Manage everyday communication with creative teams directly
• Support the execution of global campaigns across all social platforms
• Communicate social updates and changes across Marketing teams in real time
• Assist in developing social briefs aligned with marketing calendars and product launches
• Ensure proper tagging, collaborator setup, and platform-specific optimizations are implemented when scheduling
• Engage with the social community through comments on our channels, direct messages, and actively comments on other posts
• Escalate customer inquiries and sensitive issues to appropriate internal stakeholders
• Conduct ongoing social listening to identify trends, cultural moments, and real-time opportunities for Fresh to join relevant conversations and support real-time posting opportunities
• Support ad hoc reporting on campaign and talent performance and social activations for Global Marketing. Some research includes:
  Social sentiment, Share of voice, Trends and keywords, and Creative Performance
• Leverage tools and native platform analytics to gather insights
• Translate performance data into actionable insights and recommendations
• Identify opportunities to optimize content, timing, and formats

• Build a strong understanding of Fresh’s brand voice, global social media strategy, content calendar, and approval processes across Instagram, Tik Tok, and other priority platforms.
• Develop hands‑on expertise in scheduling, publishing, community management, social listening, and real‑time escalation while ensuring content is accurate, timely, and on brand.
• Establish effective working relationships with Marketing Strategy, Creative, and cross‑functional partners to support global campaigns, product launches, and social briefs.

• Independently manage accurate, on‑time scheduling, publishing, and day‑to‑day…