Content & Demand Generation Manager

At Toolio, we’re on a mission to help retailers navigate the complex, competitive and ever-changing retail landscape so they can deliver what their customers want, when and where they want it.

Merchandise planning is a key retail discipline that has been dominated by manual, error prone spreadsheets, and accurate inventory planning has never been more important.

Toolio’s cloud-based merchandise planning platform was built to help the next-generation of retailers automate critical workflows, gain real-time insights, and make faster, data-driven merchandising decisions.

Toolio is trusted by 100+ leading brands and retailers including Rothy’s, Knix, Filson, Tommy John, Peloton and more.

We're hiring a Content & Demand Generation Manager to partner directly with the Head of Marketing on strategy and own execution across content, campaigns, and demand gen.

This isn't a pure execution role. We want someone who can contribute to campaign strategy, pressure-test ideas, and come back with a plan, and who can also ship.

with the Head of Marketing to:

• Develop campaign strategies, taking ideas from brief to full campaign architecture.
• Contribute to channel mix decisions across organic, paid, email, and events.
• Own end-to-end campaign execution, performance tracking, and optimization.
• Support ABM in close coordination with sales.

• Take each new piece of content and produce downstream assets across Linked In, email, and newsletter.
• Manage the content library and distribution calendar. Identify gaps and keep the pipeline moving.

• Build, segment, and send email campaigns in Active Campaign.
• Maintain and improve nurture sequences across inbound, ABM, and re-engagement.
• Support webinar and event operations end-to-end, from build to post-event follow-up.

• Work within Toolio's existing AI-assisted marketing systems.
• Use AI tools to increase throughput across content, campaign ops, and reporting.
• Identify opportunities to build or improve workflows that reduce manual lift.
• Stay current on AI tools relevant to B2B marketing and bring recommendations to the team.

• Track demand gen performance across channels and surface findings that inform strategy.
• Monitor web analytics, paid performance, and campaign efficacy.
• Pull reports and maintain dashboards.

• 3–5 years of B2B marketing experience, ideally in SaaS or a high-growth startup
• Demonstrated ability to contribute to campaign strategy, not just execute someone else's playbook
• Hands-on experience with marketing automation;
  Active Campaign preferred but not required
• Comfortable using AI tools as a core part of your workflow as a productivity layer you actively use and optimize
• Familiarity with CMS tools (Webflow a plus), paid channels, and web analytics
• Strong written communication, you can write a sharp email, a clear social post, and a concise brief
• Organized and self-directed; comfortable managing multiple work streams without a lot of hand-holding
• A bias toward clarity and action, you'd rather move fast and course-correct than wait for a perfect plan

• Experience in B2B SaaS, retail tech, or a vertical with complex buying cycles
• Familiarity with ABM strategy and tools
• Experience building or iterating on AI-assisted marketing workflows (prompt engineering, tool chaining, automation logic)
• Exposure to Salesforce or similar CRM
• Figma/Canva, or basic design sensibility for asset production

Toolio is a global operation with headquarters in NYC and offices in Turkey, built by an ex-Walmart team of second-time entrepreneurs and…