Marketing Strategy Manager

• Pay or shift range: $95,000 USD to $115,000 USD The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job-related reasons.

Pritchard Industries is a dynamic and innovative provider of comprehensive facility services, dedicated to enhancing the operational efficiency of our client partners in the industries we serve. With services from facility maintenance and janitorial to landscaping and snow removal, we enable desired outcomes for our clients through consistent service and outstanding people.

Pritchard Industries is seeking a Marketing Strategy & Go-to-Market Manager to drive growth through strategic marketing planning, vertical-focused programs, and data-driven campaigns. This role combines product marketing and marketing strategy, with a strong emphasis on growth strategy, campaign execution, vertical marketing, and market intelligence. This position leads go-to-market strategies by industry, oversees campaigns across channels, and ensures programs translate into measurable pipeline and revenue impact.

Primary Focus

• Campaign development and execution
• Vertical marketing (Aviation, Education, Commercial, Industrial, Sports & Entertainment)
• Market intelligence and competitive insights

Key Responsibilities:

• Develop and manage the
  annual marketing plan
  aligned to growth objectives
• Create
  quarterly go-to-market (GTM) plans
  by vertical
• Define target segments and prioritize growth opportunities

Vertical & Go-to-Market Strategy

• Lead
  GTM strategy by vertical
  (Aviation, Education, Commercial, Industrial, Sports & Entertainment)
• Build
  vertical playbooks
  including messaging, positioning, and campaign approach
• Align marketing strategies with service capabilities and business priorities

Campaigns, Demand Generation & Social Media

• Plan and execute integrated
  multi-channel campaigns
  (digital, email, content, and social media)
• Own
  lead generation strategy
  to drive pipeline growth
• Manage
  social media strategy and execution
  , ensuring consistent messaging and brand presence
• Maintain campaign calendars and track performance across all initiatives

Account-Based & Client Marketing

• Develop and execute
  account-based marketing (ABM)programs for priority accounts
• Lead
  client marketing initiatives
  that support retention, engagement, and growth within existing accounts
• Partner with internal teams to align marketing efforts with key client priorities

Events & Trade Shows

• Define and execute
  event and trade show strategy
  aligned with vertical goals
• Manage participation, planning, and follow-up campaigns to maximize impact
• Ensure events contribute to pipeline generation and brand visibility
• Conduct
  market research
  to identify trends and opportunities
• Develop and maintain
  competitive intelligence
  , including
  battle cards
• Monitor industry activity to inform strategy and positioning

Thought Leadership & Content

• Plan and oversee
  thought leadership content
  aligned with vertical strategies
• Ensure content supports campaign goals and strengthens market positioning

Performance & Optimization

• Track and optimize marketing performance based on data and KPIs
• Provide regular reporting on campaign effectiveness and growth impact

Key KPIs

• Marketing-sourced pipeline
• Marketing-influenced revenue
• MQL volume and quality
• Campaign ROI
• Vertical growth performance

Core Outputs

• Annual marketing plan
• Quarterly GTM plans
• Vertical playbooks

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field
• 5–8+ years of experience in marketing strategy, product marketing, or growth marketing
• Experience in service-based or B2B industries preferred
• Strong background in campaign execution, digital marketing, and events
• Ability to translate strategy into measurable results
• Excellent…