Communications & PR Manager NY NY metro area

While this is a remote‑first opportunity, the candidate filling this role must be a resident of the Netherlands, the U.K., Brazil, Pennsylvania, or New York at the start of employment. Additionally, they must be within commuting distance of our office in Amsterdam, London, São Paulo, Philadelphia, New York City.

Brand & Communications is responsible for B Lab's global brand, narrative, communication strategy, and reputation management. The department ensures a consistent, compelling, and mission‑aligned public presence for B Lab across all channels, audiences, and markets, spanning strategic communications, public relations, brand identity, integrated campaigns, and digital channels. Brand & Communications plays a critical role in how B Lab is perceived and in how it builds and protects its reputation globally.

The department sits within the Chief Impact & Movement Building Officer’s portfolio with Programs & Policy, Partnerships & Development, and Community & Movement, ensuring brand and communications strategy supports and amplifies the organization’s wider mission and movement‑building work. Strategic Communications & PR shapes B Lab's public narrative and protects its reputation. The function manages media relations, storytelling, and crisis response, owning external messaging, media relationships, and reputation risk management.

The function also provides strategic oversight of internal communications, ensuring coherence between B Lab's internal and external voice.

The Communications & PR Manager owns B Lab's press office and earned media delivery, balancing proactive story pitching and thought leadership placement with reactive press response: building and holding journalist relationships, drafting and issuing statements and releases, and acting as first point of contact for incoming press inquiries across the global network. Reporting to the Director, Strategic Communications, this role shapes and delivers the earned media plan within the Director's global communications strategy, editorial standards, and crisis protocols: leading proactive pitching, owning media monitoring and insights, and preparing spokesperson briefings.

The role requires sound news judgment, comfort operating under time pressure during reactive moments, and the independence to run the press office and represent B Lab publicly on non‑crisis media matters, escalating emerging reputational risk to the Director. This role is highly collaborative with strong stakeholder management skills: works with market PR leads to amplify coverage, facilitate cross‑team learning, and uplift regional news highlights;

collaborates with the Digital Communications Coordinator and Copywriter to align messaging across earned, owned, and thought leadership channels; and complements Brand & Campaigns' work through media support.

Press Office & Media Relations [45%]

• Oversee inbound media relations efforts, triaging and responding to press inquiries
• Run proactive pitching and maintain media lists
• Identify, cultivate, and maintain relationships with priority outlets, journalists, and writers to pitch for targeted coverage, in close collaboration with the Director
• Pitch and place the thought leadership content, bylines, and narrative positioning that the Copywriter develops, securing earned‑media coverage for it
• Feed press insights, media trends, and real‑time news judgment into B Lab's thought leadership strategy, flagging timely opportunities and emerging risks
• Plan, write, and distribute proactive announcements and press releases, and maintain the press assets that support them, so B Lab's news reaches priority outlets
• Lead drafting and coordination…