Enterprise Director, CPG; Beauty & VMS; Marketplace Partnership

Front Row isn't a traditional agency. We're a connected growth engine, combining strategy, creative, media, and Amazon performance to scale beauty, wellness, and consumer brands. Our difference is in what we connect, and the results it drives: faster growth, stronger conversion, and full-funnel efficiency across every platform.

Born from the unification of five commerce-first agencies, Front Row's Amazon Marketplace Growth division operates at the intersection of brand and performance to help emerging and established brands scale strategically on Amazon.

Front Row's Amazon Marketplace Growth division is purpose-built to help brands scale profitably and strategically on Amazon. We support every stage of the Amazon journey, from early-stage channel entry to enterprise-level expansion, through a connected service model that spans 3P Management, 1P Management, and 3P Distribution.

What sets us apart is our ability to match business models to business moments across a brand's Amazon lifecycle. Whether we're helping a brand take control of its presence through 3P Management, streamline vendor operations via 1P, or unlocking new revenue through our owned retail Distribution model, we operate with agility, transparency, and a relentless focus on performance.

Our team blends deep Amazon fluency with category-specific expertise across Beauty, Health, Wellness, Pet, and Household CPG, offering tailored strategies, full-funnel optimization, and executional excellence.

As part of Front Row's broader connected commerce offering, we bring Amazon into alignment with a brand's DTC, retail, and marketing ecosystem, ensuring that success on-platform fuels momentum off-platform, too.

For many brands, the biggest limit on marketplace growth sits upstream. It might be a distribution gap, a pricing conflict, weak brand awareness, or a retail plan pulling in another direction. To grow a brand on marketplaces, you have to understand the whole business.

As Enterprise Director, CPG (Beauty & VMS), you'll be the connected commerce partner to Front Row's premier Beauty and VMS brands. You'll support each brand's omnichannel strategy so what we learn off-channel sharpens what we do on marketplace. You'll lead Front Row's work directly and partner with the brand's other agency and retail partners where Front Row isn't running the work.

This is an analytical strategy role that requires hands-on experience leading enterprise CPG brands. You're as comfortable identifying strengths and weaknesses within a business, reading a marketing mix model, or presenting a strategic guidance plan. You'll lead strategy, own revenue growth across your portfolio, and build a team of omnichannel leaders to better guide holistic CPG growth across a complex retail system.

Lead Brand Growth Strategy

Shape each brand's annual growth plan, turning revenue, margin, and share targets into a clear strategy and the execution to deliver it.

Diagnose what's holding growth back, whether it's brand awareness and demand generation, pricing and promotion, product-market fit, or retail performance, and trace how each constraint affects marketplace results.

Balance long-term brand building against near-term demand capture, and show how that balance affects growth, MER, and margin.

Define the role of each sales outlet (DTC, marketplaces, specialty and mass retail), and where growth in one lifts or cannibalizes another.

Apply category context, from prestige vs. mass trade-offs in Beauty to replenishment and subscription dynamics in VMS.

Help brands earn visibility in AI-driven discovery through AEO/GEO, with LLM citations a core Front Row focus in the years ahead.

Give strategic direction to Front Row's Amazon team, who own day-to-day activation on marketplace.

Guide Decisions with Data and Modeling

Set the measurement agenda for each enterprise client in partnership with Front Row Analytics [and our MMM partner], and turn what works across your portfolio into Front Row's standard for enterprise brands.

Make MER each brand's headline efficiency measure, and use MMM to explain what drives it: each lever's contribution, saturation point, and marginal return.

Measure brand building as rigorously as performance, tracking awareness, consideration, and branded search demand alongside MMM's long-term effects.

Combine MMM, lift and geo holdout tests, and attribution into one measurement approach, and model the payoff of different spend…