VP of Digital and Ecommerce

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and creativity of New Orleans, with headquarters in both New Orleans and New York City. Since launching in 2013, KREWE has grown into a distinctive lifestyle brand known for handcrafted sun and optical frames that reflect a deep commitment to quality, individuality, and design. Our presence spans brick-and-mortar boutiques, mobile retail concepts, ecommerce, premier independent retailers, and national partners.

As we continue to grow, we’re looking for passionate, ambitious, and innovative people who thrive in a fast-paced, collaborative environment and want to help build a brand that is original, culturally rooted, and globally resonant. Every team member at KREWE has the opportunity to own their role and make a lasting impact.

KREWE is a brand-first company, and  is our digital flagship: the front door of the brand and its single largest store. We are seeking a VP, Digital & Ecom to own that flagship and the business behind it end to end: the ecommerce P&L, the site experience, performance marketing, and retention. This is a function-owner seat, not an execution seat. You will set the digital growth strategy, build and lead the team that runs it, and be accountable for revenue, profitability, and the health of the channel as KREWE scales toward its next revenue milestone.

You will report to the CEO and sit on the company's leadership team alongside the leaders of our In-Person Retail, Wholesale, and Brand functions. You lead a team spanning site operations and digital merchandising, performance marketing, and retention/CRM, with budget to build further as the channel scales. Ours is a founder-led creative model: brand and creative are authored centrally, and your team deploys, merchandises, and optimizes that work across every digital touchpoint.

The right candidate finds that model energizing, bringing commercial rigor to a brand with a strong creative point of view.

Success in year one includes an implemented digital strategy, aligned with brand and corporate growth strategy and targeting 2X channel growth over three years. In addition to a full staff digital team embedded with the broader brand organization, with clear goals and strong cross-functional communication. It’s expected that paid social, paid search, email, and SMS operate as mature, organized growth engines with reliable attribution, working within brand creative-review SOPs.

Finally, site architecture and data capture will have advanced measurably, with a segmented conversion strategy and an onsite experience that is optimized for conversion, responsive to merchandising needs, and true to the brand.

This role is based in our New York headquarters in the Meatpacking District five days a week, with regular time in New Orleans, including an immersion period in your first 90 days.

• Digital P&L:
  Own revenue, contribution, and growth targets for the ecommerce channel. Plan and manage the budget across media, tools, and headcount.
• Digital strategy:
  Build and run a digital growth strategy aligned with brand and corporate strategy, integrating site, paid, email/SMS, affiliate, and influencer channels, and managed by and responsive to metrics.
• Digital flagship:
  Treat  as the brand's flagship store, leading site operations, digital merchandising, and the conversion roadmap, with an experience held to the same standard as our boutiques. Advance site architecture, data capture, and path-to-purchase optimization so the site drives both paid and organic sales.
• Customer acquisition:
  Direct customer acquisition across Meta, Google, Tik Tok, and emerging paid channels. Mature these from growth-stage tactics into organized, measurable…