SEM Director

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

As our Paid Search Marketing (SEM) Director
, you’ll join a talented and collaborative team dedicated to building innovative search strategies that drive meaningful business results for our clients. Our SEM team works at the intersection of data, technology, strategy, and creativity, partnering across media, creative, analytics, and client teams to uncover opportunities and deliver measurable impact.

This is a team that values curiosity, fresh perspectives, and continuous improvement. Together, we challenge established approaches, explore emerging capabilities, and use technology and insights to evolve how search connects brands with their audiences. In this role, you’ll provide strategic leadership across paid search programs, strengthen senior client relationships, and guide the development of team members. Your leadership will help shape the direction of our SEM practice while ensuring our teams continue to deliver innovative, high-quality work for clients.

Provide strategic leadership across complex paid search programs, ensuring campaign strategies, investments, and execution align with client business objectives and deliver measurable results.

Lead the development and implementation of advanced paid search strategies across platforms including Google Ads and Microsoft Ads, translating channel performance into actionable business recommendations.

Serve as a senior strategic partner to clients, connecting paid search performance, consumer behavior, and market dynamics to broader business and marketing priorities.

Oversee paid search performance and optimization across client portfolios, guiding teams on bidding strategies, audience segmentation, keyword expansion, creative experimentation, and other opportunities to improve outcomes.

Lead paid search planning and budget strategy, helping teams allocate investments effectively while identifying opportunities to drive incremental growth and maximize business impact.

Establish and advance test-and-learn frameworks across paid search programs, using experimentation and analysis to inform strategy and scale successful approaches.

Guide measurement and reporting strategies, ensuring teams move beyond platform metrics to deliver clear insights, recommendations, and narratives that connect paid search activity to client outcomes.

Build and maintain strategic relationships with search platforms and industry partners, identifying opportunities to bring new capabilities, insights, and innovation to clients.

Partner with leaders across media, creative, analytics, strategy, and technology to develop cohesive cross-channel approaches and strengthen the role of paid search within broader marketing programs.

Drive adoption and strategic use of PMG’s proprietary platform, Alli, partnering cross-functionally to identify opportunities for automation, optimization, and greater efficiency across paid search programs.

Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making across the SEM practice.

Stay at the forefront of search industry developments,…