Sr. Product Marketing Manager

Position: Sr. Growth Product Marketing Manager
Location: New York

About the Role We're hiring a Sr. Growth Marketing Manager to own and drive measurable growth outcomes across Chime Enterprise's B2B2C funnel — the path that turns eligible employees at our employer partners into enrolled, funded, and engaged Chime members.

Chime Enterprise is Chime's B2B business, with a vision to be the premier HR benefits platform dedicated to holistic financial wellness. Our flagship product, Chime Workplace, gives employers an all-in-one financial wellness suite at no cost — spanning capital management (including MyPay at Work), capital growth, credit building, and rewards and loyalty (Salt). Sales and Customer Success win and onboard employer partners;

once a partner is live, we gain access to their workforce — their eligible employees. Converting those eligible employees into Chime members is the challenge this role owns, and mastering it unlocks one of the most powerful and defensible distribution channels s role is embedded directly within the cross-functional Chime Enterprise growth effort and operates as the growth owner, not just a marketing advisor.

You'll sit at the intersection of growth strategy, experimentation, performance analysis, and product marketing craft: identifying opportunities, prioritizing and running experiments, and driving metric movement against clear goals. While the role retains core product marketing strengths — research, positioning, and messaging — it goes further by owning results and  this role, you can expect to Growth Ownership & Strategy Own end-to-end growth strategy and outcomes for Chime Enterprise's employee-side funnel, from opportunity sizing through roadmap delivery against quarterly and annual goals.

Serve as the embedded growth lead for Enterprise, co-owning planning with Enterprise Product, Engineering, and Analytics and with Growth Marketing's channel teams.

Build a repeatable model for converting eligible employees into members that scales across partners rather than being rebuilt deal by deal.

Funnel & Experimentation Drive performance across the B2B2C funnel — worksite awareness, enrollment, funding, direct deposit, and early retention — with deep ownership of employer landing pages, eligibility flows, and in-product onboarding.

Own the Enterprise experimentation roadmap, designing reads that hold up at partner-sized cohorts and deciding what to scale, iterate, or sunset.

Lead creative and messaging execution for experiments and launches across paid, lifecycle, and owned surfaces.

Offers & Qualified Acquisition Own incentives, promotions, and offers that drive qualified acquisition of primary banking relationships — balancing cost per enrollment, activation quality, and long-term value, within partner agreement and compliance guardrails.

Partner with Lifecycle to connect enrollment, onboarding, and retention into one journey.

GTM & Measurement Lead GTM for employer launches, building the playbooks, campaign kits, and reporting that Sales, Customer Success, and GTM/Ops reuse at every go-live.

Track pacing against goals and translate results into clear briefs and recommendations for Enterprise and Growth Marketing leadership.

To thrive in this role, you have8+ years of experience in growth marketing, product marketing, performance marketing, or a related role (level dependent).Proven experience driving measurable growth through experimentation and optimization, including owning a funnel metric end to end.

Experience marketing to end users through a partner, employer, or channel relationship — B2B2C, workplace or benefits marketing, marketplace, or embedded distribution — and comfort operating when you don't fully control the audience or the channel.

Strong analytical skills; ability to define success metrics, track…