Senior Social Strategist

Location: New York

Senior Social Strategists own day-to-day social strategy development for assigned clients. They transform audience insights, cultural intelligence, social listening findings, platform expertise, and performance data into actionable strategies that drive business outcomes. They are responsible for shaping content ecosystems, creator strategies, channel approaches, community building efforts, and social-first campaign recommendations. Senior Social Strategists are trusted advisors to clients and internal teams and play a significant role in influencing creative development and integrated planning.

Key Responsibilities Develop social strategies, POVs, and artifacts for assigned clients and initiatives

Develop social-first, creator-led, and community-driven strategic recommendations

Translate social intelligence into content, platform, and campaign approaches

Build channel strategies, audience frameworks, and content ecosystems

Provide social input into integrated planning processes

Shape creative briefs and provide strategic direction throughout concept development

Supports QA, scheduling and publishing of content as well as community management and RTMsPartner with other teams, departments to identify optimization opportunities and measure impact

Present recommendations and strategic findings to clients and internal teams

Mentor junior team members and elevate team capabilities

Qualifications4-6 years of relevant social, communications, strategy, or agency experience

Experience developing social strategies and content ecosystems for brands

Strong understanding of creator marketing, audience behavior, and social intelligence

Expertise across Tik Tok, Meta, You Tube, Reddit, Pinterest and emerging social/digital trends

Strong storytelling, presentation, and workshop facilitation skills

Ability to influence cross-functional teams and client decisions

BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent.

When people are valued, the work carries greater impact.