Vice President, Paid Media

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work.

Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Do you enjoy developing media strategies that connect brands with the right audiences and deliver measurable business impact? Are you energized by combining data, creativity and innovation to shape integrated campaigns across an evolving media landscape?

As a VP, Paid Media at Zeno, you will lead integrated paid media strategies for a diverse portfolio of Brand, Corporate and B2B clients. Working closely with strategy, analytics, creative and account teams, you will develop omnichannel media programs that strengthen brand visibility, drive engagement and support business objectives.

This is an opportunity for a strategic media leader to shape innovative campaigns, grow client relationships, mentor talent and help advance Zeno's paid media capabilities.

• Paid Media Strategy & Leadership:
  Develop integrated paid media strategies that align with client objectives, audience insights and business goals across digital and traditional channels.
• Omnichannel Media Planning:
  Lead media planning across paid social, search, programmatic, video, out-of-home, broadcast, print and emerging media, ensuring recommendations are grounded in data and tailored to client needs.
• Performance & Optimization:
  Establish measurement frameworks, monitor campaign performance and guide optimization strategies that improve efficiency and deliver measurable business outcomes.
• Media Partnerships & Innovation:
  Lead strategic partnerships with media vendors and publishers, evaluating opportunities, emerging technologies and marketplace innovations that strengthen client programs.
• Client Leadership & Strategic Counsel:
  Serve as a senior advisor to clients, presenting media strategies, guiding investment decisions and helping clients navigate an evolving media landscape.
• Team Leadership & Talent Development:
  Lead and mentor team members while fostering a collaborative environment where people can learn, grow and do their best work.
• Business Growth & Capability Development:
  Contribute to new business efforts, identify opportunities to expand client engagements and help evolve Zeno's paid media capabilities through innovation and thought leadership.

• 10+ years of experience in paid media, media strategy or integrated marketing within an agency or other fast-paced environment.
• Proven success developing integrated media strategies across Brand, Corporate and B2B clients.
• Deep understanding of paid media planning across paid social, search, programmatic, video and emerging channels.
• Experience managing campaigns across platforms including Meta, Linked In, Tik Tok, Pinterest, Snapchat, X and Google Ads.
• Experience with programmatic display, paid search and cross-channel media planning.
• Familiarity with SEO and content optimization platforms such as Bright Edge, Moz Pro, SEMrush or similar tools.
• Strong understanding of media measurement, attribution, optimization and performance analytics.
• Experience counseling senior clients, leading presentations and translating complex media strategies into actionable recommendations.
• Strong project management and financial stewardship skills, including experience managing budgets and multiple client engagements.
• Proven leadership experience, including mentoring team members and leading integrated teams.
• Collaborative, adaptable mindset with a passion for innovation, continuous learning and delivering measurable client impact.

• Experience supporting ecommerce or retail media campaigns.
• Experience working across integrated communications, public relations and marketing programs.
• Experience contributing to new business initiatives or agency thought…