Influencer Branded Content Senior Lead

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ways. We craft high-impact influencer campaigns that go beyond traditional advertising, driving engagement, building brand affinity, and delivering measurable results across social, digital, and experiential platforms.

You’ll collaborate with creators, talent agencies, media strategists, content teams, and brand partners to develop and execute influencer marketing programs that seamlessly align storytelling with business objectives. A key focus will be scaling PMG’s influencer and creator marketing discipline—establishing frameworks, curating talent relationships, and setting standards for authenticity and effectiveness in alignment with brand goals. Your role will be instrumental in shaping how brands foster meaningful connections with their audiences.

You will also play a key role in exploring new content formats, leveraging emerging platforms, and staying ahead of industry trends to ensure creator strategies are not only relevant but also innovative and impactful. At PMG, we don’t just follow trends—we create them.

If you’re passionate about shaping culture through creator-driven storytelling, using data to drive real impact, and redefining what’s possible in influencer marketing, this is the place to make your mark.

• Lead the strategic development and execution of integrated influencer and branded content programs across a portfolio of clients, ensuring campaigns deliver measurable business outcomes and elevate brand relevance.
• Serve as a trusted strategic advisor to clients, providing thought leadership, market insights, and recommendations that strengthen long-term partnerships and expand influencer investment.
• Own influencer strategy from planning through execution, guiding creator selection, negotiation strategy, content development, measurement frameworks, and optimization across multiple campaigns simultaneously.
• Lead cross-functional collaboration with creative, media, strategy, analytics, production, legal, and account teams to deliver seamless, integrated marketing solutions.
• Drive innovation by identifying emerging creator trends, platforms, technologies, and measurement capabilities, translating industry developments into actionable client opportunities.
• Oversee campaign performance, synthesizing data into strategic insights, executive-ready reporting, and recommendations that improve future performance and demonstrate business impact.
• Contribute to the evolution of PMG's Influencer & Branded Content practice by developing scalable processes, best practices, operational efficiencies, and thought leadership that strengthen the team's capabilities.
• Support new business opportunities by contributing to pitches, capability presentations, and strategic recommendations that showcase PMG's influencer expertise.
• While this role is primarily focused on Influencer & Branded Content, responsibilities may extend across additional media channels and integrated marketing initiatives to support evolving…