Director of Creative Strategy, Experiential

Location:

Remote-first / NYC/LA/Miami preferred

Department:
Strategy & Creative

Reports to:

Partner/CCO

Founded in 2006, TH Experiential is a creative powerhouse in modern brand experiences. We specialize in crafting integrated campaigns that combine live events, digital engagement, streaming content, influencer moments, and culture-first storytelling for brands including Nike, Unilever, McDonald's, Sephora, L'Oreal, Door Dash, eBay, and IKEA.

We’re the go‑to partner for Fortune 500 companies, agencies, and visionaries looking to push the edge of experiential marketing, from pop‑ups and stunts to immersive conferences and social‑first activations. As experiential continues to rank among the top five marketing channels in brand growth and retention, TH is shaping what’s next.

We’re seeking a Director of Creative Strategy to lead the strategic and conceptual development of cross‑channel experiential campaigns. This is a high‑impact role for a hybrid strategist‑creative who can think at the intersection of culture, audience behavior, brand voice, and immersive experience.

As a core member of the leadership team, you’ll drive insights into actionable creative platforms, inspire clients and internal teams, and help position TH as a top‑tier strategic partner in the ever‑evolving experiential space.

• Translate client goals into brand‑relevant, insight‑driven creative strategies and experience frameworks.
• Own the strategy and storytelling for RFPs, client pitches, and campaign development—crafting strong, clear points of view.
• Apply cultural insights, consumer behavior, and trend forecasting to shape relevant, future‑forward campaign ideas.

• Pop-ups
• Mobile tours
• Press and influencer events
• B2B conferences
• Trade shows
• Stunts and sampling programs
• Content shoots
• Digital microsites
• Social media activations
• Virtual events

• Attend intakes and outline strategy to win the business, review with CCO
• Lead the creation of proposal decks with CCO final approval
• 360 Cross‑channel marketing campaign development where applicable

• Support pitch to clients
• During RFP phase, work with CCO, creative strategy manager to build the foundation of the prospective client relationship
• With work that is won, support active project development to ensure it meets the original vision, client expectations
• Analyze wins/losses, improve agency win ratesli>
  
  Insights and trend tracking to support agency’s unique positioning
• Keep abreast of technology innovations and its application for experiential marketing
• Copywriting

• Present strategy and creative ideas to executive‑level clients with clarity and impact.
• Build relationships with key clients, proactively offering new thinking and growth opportunities.
• Align strategies to client KPIs, ensuring measurable, business‑driving results.

• Stay ahead of tech, cultural, and media shifts that shape how audiences engage.
• Champion new methods of experiential storytelling—including AR, streaming, AI‑driven personalization, and phygital integrations.
• Support the agency’s marketing efforts with thought leadership, case studies, and POVs that amplify TH’s voice in the industry.

• Support development of Agency marketing materials with the Partner, CCO
• Lead case study generation, including plan for onsite content capture
• Website updates
• Agency marketing newsletters/new business development content
• Social media content calendar
• Collaborate with Partner/CCO on agency Thought Leadership, agency positioning
• Manage award submissions