Associate Manager, Paid Media, WSJ

Dow Jones & Co.

Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, Market Watch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.
EEO/AA/M/F/Disabled/Vets.

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NYC - 1211 Ave of the Americas

Full time

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Our global marketing team champions the voice of the customer and serves as ambassadors of the brand through exemplary direct marketing campaigns. We facilitate seamless collaboration across the company, acting as the bridge that connects various teams. In partnership with our product and sales teams, we drive business growth and add strategic value, uniting the business through a diverse array of initiatives.

Our team strives to attract, engage, and retain subscribers through innovative strategies and campaigns. We are committed to exercise a voracious appetite to improve the ways we work and our creative output.

Dow Jones is seeking an Associate Manager, Paid Media - WSJ+ in the US and international region who will be responsible for growing and optimizing paid media marketing programs aimed at driving acquisition growth for WSJ+. This role is highly collaborative and will work across the organization with multiple stakeholders to plan, develop, and execute growth strategies. The ideal candidate will have 5-7 years of experience with managing direct response paid media campaigns start to finish.

The paid media team is data driven, collaborative, and open to all ideas in order to help achieve growth goals.

You will report to the Director, Paid Media and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Engagement & Retention, Brand, Audience, and Data Science.

You will work on-site in our midtown Manhattan office 3 days each week.

• Create an effective strategic framework across paid media platforms including Meta, Google Search, DV360, Linked In, X, and Amazon.
• Optimize media strategies to improve performance and ensure the KPI goals are met.
• Manage a $10M+ annual media budget to increase audience reach, maximize acquisition volume and deliver on CPO goals.
• Be hands on in-platform - QA'ing campaign builds, optimizing targeting strategy, and monitoring performance.
• Manage and monitor ongoing campaigns, working with internal teams to ensure that campaign goals are met - and remaining agile to respond to real-time performance.
• Find ways to use media, creative and content to deepen our relationship with…