Gap Inc. Director of Marketing - Accessories

At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture.

At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture. Our portfolio-Old Navy, Gap, Banana Republic, and Athleta-each brings a distinct point of view to how we show up in the world and serve our customers. Old Navy democratizes style with quality and value for all.

Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement. We're driven by a shared purpose: to bridge gaps-between people, perspectives, and possibilities-to create a better world. We're building a team that performs at a high level-people who think boldly, take ownership, and turn ideas into impact.

If you're ready to learn fast and help shape what's next, you'll fit right in.

The Director of Accessories Marketing Integration will provide dedicated marketing integration leadership within the Inc. Accessories organization. This role will serve as the primary connection point between Accessories and brand Marketing, Creative, Ecommerce and channel partners-translating agreed business and marketing strategies into coordinated, executable plans across brands and customer touch points. The Director will build and drive the integrated roadmap for Accessories launches, collaborations, activations and key seasonal moments.

This leader will bring Accessories into marketing planning early, clarify requirements and decision points, coordinate work across teams, and maintain visibility to readiness, risks and results.

• Serve as the primary Accessories contact for brand Marketing, Creative, Merchandising, Design, Product Development, E-commerce and other functional leaders across the portfolio, creating connectivity, understanding each Brand's positioning, and alignment around Accessories priorities.
• Partner with the Accessories Executive Director and Brand CMOs to resolve priorities, placement and support needs requiring senior leadership alignment.
• Bring brand Marketing perspectives into the Accessories product-development process early enough to shape product storytelling and launch plans.
• Build and maintain an integrated cross-brand roadmap and briefs for Accessories launches, collaborations, activations, key seasonal moments, integrating Brand Marketing dependencies as needed.
• Translate each brand's positioning, voice and customer priorities for Accessories Merchandising, Design and Product Development teams.
• Partner with brand Marketing and Creative teams to bring Accessories collections to life through compelling, brand-right product, imagery, creative assets and category storytelling.
• Track launch execution and performance insights, applying learnings to strengthen future plans and ways of working.

• Experienced marketing, integrated planning or business leader with a track record of leading complex, cross-functional work.
• Skilled at translating business priorities and established strategies into clear, actionable plans.
• Able to influence senior stakeholders and drive alignment without relying on direct authority.
• Comfortable navigating multiple brands, competing priorities and ambiguous ownership.
• Strong understanding of integrated marketing, campaign development, go-tomarket planning and customer activation.
• Experienced in coordinating creative, imagery, digital, e-commerce, collaboration and channel…