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Manager, Planning

Job in New York, New York County, New York, 10261, USA
Listing for: Wavemaker
Full Time position
Listed on 2026-10-13
Job specializations:
  • Marketing / Advertising / PR
    Marketing Management, Digital Marketing, Marketing Strategy, Marketing Communications
Salary/Wage Range or Industry Benchmark: 60000 - 140000 USD Yearly USD 60000.00 140000.00 YEAR
Job Description & How to Apply Below
Location: New York

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

About Wavemaker: A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary & Impact

As a Manager of Planning, you will direct the day-to-day account activities of the group and play a key role in translating marketing and advertising objectives into overall media strategies. You will also direct the development of media plans consistent with the approved strategy. You will be responsible for developing the skills and knowledge of assigned Associate(s) and/or Senior Associate(s).

Skills and Experience
  • Partner with the Director on all aspects of communication plan development and recommendations.
  • Demonstrate a full understanding of the Client's businesses as a basis for all future work.
  • Determine and supervise the best possible implementation of all approved communication plans and projects.
  • Direct marketing and media analyses to support recommendations.
  • Act as primary planning/buying integration contact for outside agency partners.
  • Supervise, guide and counsel Senior Associate(s) and/or Associate(s) on all day-to-day activities.
  • Train planning staff in media and marketing disciplines as well as the specifics of the Client's business and industry.
  • Accurately, objectively, and constructively evaluate the performance of Senior Associate(s) and/or Associate(s) via the talent development process.
  • Provide insightful updates to media and agency partners on the status of all account projects.
  • Assume ultimate media financial accountability with Client Accounting and agency partners.
  • Act with high integrity when managing solid relationships across agency and media partners to ensure brand understanding, more effectively sell ideas, and contribute to positive agency evaluations,
  • A Bachelor's Degree in advertising, marketing, business administration or communication; OR equivalent professional work experience.
  • 3+ years experience working within strategy/planning, preferably within a media agency setting.
  • Strong attention to detail, ability to multitask, and organize projects
  • Previous experience working across all media channels (digital and traditional).
  • Comfortable presenting and working closely with clients on a daily basis.
  • Previous experience working with tools including

    Medi…
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