Marketing & Engagement Manager

The Dermot Company, LP, is a fully integrated real estate enterprise with over 30 years of experience, over $5 billion in assets, and nearly 8,000 units under management. As a diversified firm, we develop, invest in, and manage luxury multi-family buildings in New York City and Florida. Dermot is committed to providing an outstanding residential experience for residents and attractive returns to investors.

Marketing & Engagement Manager

ABOUT THIS ROLE

The Marketing & Engagement Manager supports brand and marketing execution across Dermot’s residential portfolio in New York City and South Florida. This role brings strategy to life at the property level - delivering digital content, managing online reputation, and driving engagement with prospects and current residents through thoughtful campaigns and consistent brand touchpoints. Reporting directly to the VP of Leasing and Marketing, this position collaborates with corporate stakeholders and property teams to ensure every communication and interaction reflects Dermot’s voice, values, and visual identity.

Reports to: VP, Leasing and Marketing

This role is focused on executing brand, marketing, and engagement efforts across the portfolio through content creation, digital execution, campaign rollout, and coordination with internal and external teams.

• Support execution of Dermot’s brand strategy across all internal and external marketing materials.
• Execute visual and written brand standards to ensure consistency in voice, tone, and identity across corporate and property-level campaigns.
• Oversee and manage centralized property marketing. Create and maintain standardized marketing templates for flyers, email, signage, and social media content. Support property teams in coordinating photo shoots and property-specific marketing assets, including ad hoc requests for customized collateral across individual sites.
• Assist with marketing performance tracking and reporting across key channels, including Dermot’s social media accounts, online reputation platforms, resident engagement (Ignite), and brand campaigns. Support KPI analysis—including follower growth, post engagement, review response rates, event participation, and email open and click rates—to identify what is working and guide future content strategy and campaign planning.
• Support marketing onboarding for new properties in the portfolio, including coordination with existing or new vendors, website setup, and preparation for go-live.

• Execute day-to-day social media content creation, including writing captions, developing visuals in Canva or a similar platform, and scheduling posts that reflect Dermot’s brand voice.
• Create and adapt digital content for social media, email, websites, and internal screens, with a focus on storytelling, engagement, and clarity.
• Support website and microsite management, ensuring content is accurate, up to date, and aligned with brand standards.
• Actively monitor Dermot’s online reputation across platforms, including Google, Yelp, and , and help respond to reviews in a timely, brand-aligned manner.
• Track and follow up with property teams to ensure reviews are addressed consistently, professionally, and in line with corporate messaging.
• Flag reputational issues and coordinate with site teams and senior leadership when escalation or alignment is needed.
• Identify trends and common themes in resident feedback to help inform proactive communications and experience improvements.
• Support the development of messaging and campaigns that reinforce Dermot’s brand values, transparency, and resident-first approach.
• Collaborate with the Ignite team to execute marketing strategies that drive participation in building-level events and…