Director, Integrated Strategy

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, Tik Tok, You Tube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Ready to join us?

The Director, Integrated Strategy serves as the architect of integrated creator strategy for select Luxury/Prestige Brand Client(s). Internally, the Director will support the the LUXE Division Lead to bring these strategies to life on behalf of the LUXE brand. They will be the trusted strategic advisor for the Client Brand Lead(s) in driving efficiencies and maximizing value from Paid Creator and the larger Advocacy & Influence (A&I) ecosystem.

They will serve as the day-to-day client lead and collaborate closely with all other verticals within the brand pod - Creator Management, Creative, and Project Management.

This NYC-based role brings together overall brand vision, creator and campaign management, creative, data and reporting–and understands how creator/influencer marketing complements and works alongside key marketing channels in the mix, such as paid media, PR/earned, and affiliate. By tapping into your deep platform and creator expertise, along with strong account management and business development experience, you’ll lead strategic A&I planning, manage day-to-day execution with your team, and ensure every initiative ties back to measurable business goals and outcomes.

• Serve as the main point of contact for the Brand Client(s) across creator marketing programs, ensuring clarity, alignment, and excellence in execution.

• Provide exceptional client service, anticipating needs, communicating proactively, and delivering a white-glove experience that builds long-term trust.

• Partner with Brand Client Lead(s), their teams, and key stakeholders to influence strategic direction, and lead strategic A&I planning and client briefs alongside Creator Management & Relations, Creative, and Data & Reporting on the Onefluential side.

• Oversee multiple work streams, ensuring excellence, innovation, and cross-functional collaboration.

• Translate brand priorities into actionable creator-first strategies that drive awareness, engagement, and conversion.

• Develop and guide integrated creator strategy including creator mix, platform approach, content direction, and best practices.

• Translate reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs.

• Provide forward-looking, data-informed recommendations to continuously evolve creator strategy.

• Maintain expert understanding of the creator and cultural landscapes, and beauty space.

• Partner with the SVP, VP, Integrated Strategy and Division Lead on ensuring executional and strategic excellence for your Brand(s) and across the division, as well as proactive sharing and collaboration with peers to consistently evolve and optimize integrated creator strategy and agency thought-leadership.

• Manage and mentor team to grow the next…