Director, Precision

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

The Director candidate is passionate about digital advertising, and has a desire to design the future of how Zenith approaches and buys digital media in an ever-changing landscape. They will oversee the development and execution of programmatic campaigns across Display, Social, Mobile, Native, and Video channels within Zenith’s internal programmatic media team. They must enjoy working with some of the finest minds in the industry, be a teacher and a student of technology, and aspire to contribute to a unique team of industry leaders with vision.

As the day-to-day point of contact for senior-level Strategy and Activation colleagues within Zenith, they help with ongoing programmatic education for clients, elevates the level of programmatic media conversations within the agency and during client meetings when programmatic media is being discussed, and identifies new revenue growth opportunities.

This individual will possess the technical experience to apply innovation to high-profile programmatic campaign plans across channels, and provides constructive critiques to junior teammates about campaign design, data applications, analytics, and media measurement in order to exceed client objectives.

The Director candidate has a strong intuition and an excellent client services skill, which will be used to secure forward-thinking, new talent for the team. Additionally, the Director shall want to contribute to the positive career development of 4-6 direct reports, develop and implement individual and team goals, and foster an inspired work environment. The Director will report directly to the Director with heavy interaction with the Vice President every day.

• • Focus on the overall health and growth of assigned Zenith accounts, including the oversight of programmatic strategy, individual campaign proposal development and meaningful post-buy recaps
• • Work with Strategy and Activation media teams to respond to communicate service offerings, and to identify and deliver new solutions in a collaborative fashion
• • Manage and inspire 4-6 direct reports
• • Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosities Page 2 of 2
• • Assist in the growth of junior team members through regular 1:1 meetings, identifying technical and career development opportunities, being a sounding board for questions and mentor to share addressable media experiences and applications
• • Lead regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance
• • Bring executional knowledge of the Private Marketplace (PMP) landscape (strategy, negotiation and proper technical execution) to the team and organization
• • Ensure team operations and client deliverables are commensurate with client goals and strategic vision of the business
• • Promote programmatic media buying practices throughout the organization with education (formal or informal) to further Zenith’s industry-leading Digital practice
• • Contribute strategic insight in new business efforts,…