Group Account Director

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me‑too” product into “yes‑please.”

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what?

This is dumb.' Damn straight.

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Group Account Director helping us to deliver game-changing campaigns for consumers & HCPs.

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

These are the core skills you’ve totally nailed:

• Finances:
  Understands agency revenue and profitability model. Ensures work is completed within budget by project. Owns the revenue and forecast for the brand. Determines and negotiates budget needs; provides input to fee development. Vigilantly seeks to optimize agency service and internal resources
• Trouble shoot:
  Keeps management informed of account status, problems, plans, and meetings and gets senior management involved as needed.
• Team Leadership:
  Serves as team leader to both integrated agency team and to client. Provide assistance related to agency/team/management policies and practices
• Best practices:
  Advances best practices in agency process
• Develops staff, mentors

Approaches brand from holistic marketing perspective. Integrates emerging technologies into client recommendations.

• Comprehensive understanding of client's business
• Thorough understanding of industry business trends. Alert to changes in clients’ marketplace. Has broad knowledge of what’s going on in the marketplace to offer solutions to clients
• Cultivates relationships with appropriate thought leaders to help maintain solid knowledge of client’s business
• Expert in multi channels and multi audiences – enough knowledge to be able to act agnostically when making decisions on behalf of the client.

Owns the brand strategy. Owns and communicates to the extended internal team, the overall client vision and the vision for all marketing programs for client’s business

• Vision:
  Responsible for overseeing brand strategy and tactics. Sought as strategic leader by team.
• Planning:
  Spearheads the presentation to client of annual plans and significant interim programs.
• New Business:
  Responsible for new business opportunities and driving growth on assigned brands

Communicates strategy and tactical plan effectively. Ultimately responsible for flawless execution.

• Direction:
  Provides clear strategic direction to agency team. Evaluates creative…