Senior Analyst, Paid Social

Overview

The Senior Analyst, Paid Social is responsible for leading the success of client-paid social media campaigns by providing thoughtful leadership on campaign strategies and optimization, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members.

• Use analytical and problem-solving capabilities to ensure flawless campaign execution to meet and exceed stated client objectives
• Direct bid strategy, campaign optimizations, and reporting for paid social media campaigns
• Oversee budgets and flighting for all self-service platforms
• Manage rate tracking, benchmarking, planning costs, and overall budget for client accounts
• Forecast around audits and campaign analytics
• Assist the Manager and greater team with overall strategy and recommendations
• Serve as a mentor to Analysts and available for ad hoc questions and training

• 1-2 years of paid social media experience required
• Demonstrated experience buying and planning across multiple platforms including Facebook, X, Reddit, Snapchat, Tik Tok, Yelp, Uber Eats, Doordash, Instagram, and Pinterest
• Experience working in a client-facing capacity
• Experience using paid media to complement earned media campaigns and meet business objectives
• Proficiency in MS Office with specific strengths in Excel and Power Point
• Able to work independently and balance multiple tasks
• Genuine interest in the digital media space and enjoys staying up-to-date on industry trends

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $60,800 - $93,600 annually. The Company reserves the right to modify this pay range at any time. The Final date to receive applications for this job posting will be 05/21/2026.

All your information will be kept confidential according to EEO guidelines.