Manager, Brand Strategy

THE ROLE

A new role within Brand Strategy exists for a manager-level strategist who can help our agency and brand teams demonstrate a deeper understanding of customers (whether HCP or consumer) through retrieval and analysis of quantitative and qualitative data on insights, media usage, treatment and lifestyle habits, prescribing, referring and general health behaviors, and then translate those experiences into strategic recommendations for our clients.

Brand Strategy:
This is the group the agency relies on for intimate knowledge of the target audience: what interests and motivates them, where they go for information, how they react to communications, what the journey is that leads them to prescribe, recommend, ask for, or purchase a product, and continue doing so over the long term. The Brand Strategy team is expected to use this knowledge to create short and long-term strategies for how those target audiences and our clients’ brands can best interact.

• Create and evaluate HCP and consumer research, both qualitative and quantitative, and identify and extract interesting patterns from relevant data.
• Utilize research learnings to develop insights about target audiences that will inform Creative Briefs and short and long-term brand strategy.
• Help lead the development and creation of Creative Briefs and oversee the strategic pull-through of the work.
• Help lead the creation and facilitation of workshops.
• Create clear and strategic presentations.
• Understand how our targets interact with the media universe and leverage that into our HCP or consumer strategy.
• Work with other Brand Strategists to develop a comprehensive picture of target behavior.

• Great interpersonal skills.
• Superb and persuasive communications skills, both written and verbal.
• Adept at storytelling and presenting.
• Able to simplify and clarify complex concepts.
• Excellent analytical skills.
• Collaborative approach.
• Creative thinker.
• 3–6 years of relevant work experience – strategy, research, or relevant agency/product experience (degree in social sciences preferred but not required).
• Ideal candidate will have a combination of healthcare (HCP & consumer) and general agency experience.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family formation assistance, tuition reimbursement, and flexible time off.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $81,225.00 – USD $ annually.