Specialist, Local Tactical Planning

Company description

Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Ignite your career as a Specialist, Local Tactical Planning in the Publicis Media Exchange! As an experienced Media Investment Professional, you already know that Local Media is dynamic and more important than ever, providing clients with market specific strategies that maximize results while reducing waste. Publicis Media Exchange has re-imagined Local bringing together our Collective, Spark, Starcom, and Zenith agency brands.

Discover the difference that PMX has to offer. Join our team and you could be doing your best work on behalf of our envied client roster. The Publicis Media Exchange tactically plans and activates across all local media channels too, including Television, Radio, Traditional OOH, Streaming Audio, Digital Video (OTT/CTV/VOD), and Digital & Programmatic OOH.

Our tactical planning roles are the critical thread translating the communication goals to tactical plans and outcomes. In this role your passion for learning marketplace nuances and local dynamics will be pivotal to our success.

As a Specialist, Local Tactical Planning, you will:

• Be responsible for contributing to the development of and executing local tactical planning for the assigned business
• Evaluate capabilities and composition of a wide range of media vehicles to determine which most effectively reaches the target audience
• Evaluate and assesses media performance to determine the extent to which the original media objectives and strategies were accomplished
• Research, interpret and evaluate available marketing and research data to develop media objectives and local tactical plans
• Effectively communicate and present to top management and clients
• Maintain accurate budget control and flow of media activity and update client on timely/consistent basis
• Approve media authorizations prepared by team per approved plans/project requests
• Be accountable for accuracy and media intelligence
• Supervise and motivate direct reports
• Perform other duties and responsibilities that management may deem necessary from time to time
• Advocate for multicultural & diversity inclusion throughout tactical plans

This is a great opportunity for you if you have 3-4 years of experience planning (local preferred) and are great with people;
If you are approachable, collaborative, responsible and accountable;
If you exhibit sharp attention to detail and strong math skills;
If you have an intermediate knowledge of Excel and experience with GLP, OX and Prisma media platforms.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

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