Vice President, Group Director, Engagement Strategy

What took you so long?! We’ve been waiting for you. Yep, you read that right. We are looking for you to bring your authentic self to work every day because we know that it’s not what you do that makes you different; it’s how you do it that makes you truly unique. And we’re not just saying it, our people think that too—helping us to be named an Ad Age Best Place to Work in 2022.

We know you are not your resume; we understand you are not your work, and we respect that you are so much more than a job description. You are you.

We’re interested in you—are you interested in us? Keep reading, and let us know.

At Razorfish Health, we are fueling the practice of modern medicine. RFH is built for the modern age of medicine. We have a deep commitment to science, technology, and innovation to help health care providers and patients make better connections for better outcomes. Our focus is on future trends and disruptors that will shape how medicine is practiced today, creating a healthier tomorrow.

We support that promise with 300+employees across three office locations in New York City // Philadelphia // Chicago and many remote employees. We have 12 team members with MDs, Pharm Ds, or PhDs, and 5 of the top 8 pharma companies on our roster.

The VP, Group Engagement Strategy is a senior strategic leader responsible for shaping customer-centered, omnichannel engagement strategies across a portfolio of healthcare brands. This person turns audience, behavioral, cultural, channel, and performance insights into connected experiences that help brands engage healthcare professionals, patients, caregivers, and other key stakeholders in meaningful ways.

This leader oversees the strategic vision across multiple accounts or a large, complex piece of business, while remaining close enough to the work to guide briefs, journey development, experience planning, channel strategy, measurement planning, and optimization. The VP, Group Engagement Strategy partners closely with brand strategy, account management, creative, media, data and analytics, technology, and project management to ensure the customer experience is cohesive across touchpoints and grounded in clear business and customer objectives.

The role also serves as a senior client partner, people leader, and agency thought leader. The VP, Group Engagement Strategy will elevate the field, mentor strategy talent, establish standard processes, and contribute to organic growth and new business opportunities.

• Lead engagement strategy across multiple brands, audiences, and work streams, translating business goals and customer needs into connected omnichannel strategies.
• Own the strategic approach to customer journeys, experience ecosystems, channel roles, content sequencing, behavioral drivers, and moments that matter.
• Direct the development of data-driven briefs and engagement frameworks that inspire creative, media, experience, and technology teams.
• Synthesize qualitative and quantitative research, audience intelligence, media behavior, cultural trends, CRM data, and campaign performance into clear strategic direction.
• Partner with brand strategy to connect brand positioning and communications strategy to actionable customer experiences across channels and touchpoints.
• Collaborate with media, data and analytics, CRM, technology, user experience, and creative teams to design integrated programs and define opportunities for personalization and optimization.
• Guide measurement planning by establishing objectives, customer behaviors, success indicators, learning agendas, and optimization opportunities with analytics partners.
• Serve as a trusted senior advisor to clients, leading strategic…