Strategy Lead

Company description

Bartle Bogle Hegarty (BBH) is a world-famous creative agency that makes jaw-dropping, thumb-stopping, eye-opening work for brands across the globe. Founded in London in 1982, we now have offices in New York, Los Angeles, Stockholm, Mumbai, Singapore, and Shanghai. Our first ad for Levi’s showed a black sheep travelling in the opposite direction to a flock of white ones. That’s where we got our logo and our guiding philosophy: when the world zigs, zag.

Why? Because it’s easy to zig, to go with the grain. It feels safe. It feels like the sensible thing to do. But the greater risk is failing to stand out. We believe in the power of difference to make a difference.

Our goal is a simple one: make the best work in the world. That’s where you come in. We need rebels, dreamers, thinkers, mathematicians, makers, artists, visionaries, doers, observers, the different and the unreasonable. We need Black Sheep. People who want to make the hearts flutter and minds do flips, who can change businesses and culture. People who want to make a difference, come here for something different.

“Our objective is effectiveness, our strategy is creativity” - John Bartle, Sir Nigel Bogle & Sir John Hegarty

As a Strategy Lead
at BBH, you are an inclusive leader at the core of the agency’s foundational legacy, setting the highest standard in exceptional strategic thinking that answers client business problems. While managing multiple projects, running pitches and inspirational presentations, you are evolving the discipline in close partnership with our award-winning creatives and collaborating effectively with all departments. You manage with empathy, empowerment, and intelligence.

• You’re responsible for the link between commerce and creativity, leading the brand and communications direction of an account in partnership with the Group Account Director and Group Creative Director
• You are deeply knowledgeable about the fundamentals of businesses, marketing, and brands
• You understand how your clients’ businesses operate, how it grows, what its drivers, barriers, opportunities, and threats look like, and how creativity can impact these
• You have a transformational point of view on creative business problem-solving, with the ability to open up questions, and suggest different types of answers, pushing for different types of creative outputs
• You lead the performance agenda with the client, ensuring that there is a shared understanding of the need to put commercial performance at the heart of every project
• You help position the agency against the most upstream projects, ensuring that our credibility is recognized beyond advertising actively seeking opportunities to broaden our scope
• You set the long-term strategic brand architecture for the agency’s largest clients:
  Lead the agenda, ensure BBH stays on the front foot and always champions the best and brightest thinking, and challenge the status quo when necessary

• You set the bar for the entire agency on how rigorous, lateral, and exciting our strategic product is
• You consistently deliver game-changing strategy that has the potential to transform clients’ businesses
• Beyond the day-to-day of the next creative brief, you have experience in up-stream brand positioning work that sets the vision for the business for 5-10 years to come
• You constantly coach yourself and those around you to make bigger leaps of imagination, backing them up in evermore rigorous ways
• You reinvent and simplify how you and your team approach problems to ensure we get to different outcomes
• You inject irreverence into every project and process, giving those around you permission to experiment in new ways while you provide…