Content Marketing Manager; Demand Generation

• As Growth Marketing Manager, you’ll own how Tennr gets found, across paid channels (Google, Linked In, Meta, and The Trade Desk), traditional search, and the AI assistants our buyers increasingly ask first. Our buyers run DME suppliers, infusion centers, specialty pharmacies, and other provider organizations
• They’re operators, not software buyers. They search for specific problems, not product categories, and more of them now ask ChatGPT or Claude which vendors to consider. Learning how they search and what they respond to is the core of the job
• Search & Social:
  Run campaigns across Google, Linked In, and Meta (Facebook and Instagram), including keyword strategy, bidding, audience targeting, and landing page alignment
• Programmatic:
  Own The Trade Desk, including audience selection, account-based targeting, and connected TV
• SEO:
  Own keyword strategy, on-page and technical SEO, and organic growth. Focus on the low-volume, high-intent searches provider operators actually make, and build pages by specialty, workflow, and comparison intent
• AEO:
  Make Tennr the answer when buyers ask AI assistants about referral intake, prior auth, and patient onboarding, by structuring owned content for LLMs and earning mentions on the third-party sources they cite
• Measurement:
  Build the framework for CPL, CPQL, and pipeline contribution, and keep conversion signal clean so platforms optimize toward qualified pipeline
• Pipeline Ownership:
  Carry a pipeline goal shared with Growth and Sales
• Experimentation:
  Test new channels and new ways of working, including AI tools and Clay workflows, and decide what to scale
• Cross-Functional Partnership:
  Work with Sales on target segments, Content Marketing on paid offers, and Brand and Design on creative

• Meaningful equity
• In-person culture
• Promoting from within
• 401k matching
• Unlimited PTO
• Free lunch (and a pantry stocked with a strangely wide array of puffed corn snacks)

Quantitative fluency. You think in CPL, CPQL, and pipeline contribution, not clicks

Builder DNA. You’ve taken a channel from 0 to 1 and scaled what worked

You’ll know you’re right for this if you’ve built a growth channel from scratch, think in pipeline rather than impressions, and want to own a number2–4 years owning paid programs end-to-end, ideally at a B2B SaaS company. A management consulting background (MBB or similar) before that is a strong plus Hands-on experience building enrichment and audience workflows in Clay Comfort with AI and a habit of experimenting with it, plus a clear sense of where it helps and where it doesn’tCreative judgment that sets you apart from a flood of AI slop.

You can show campaigns you’ve run and explain the thinking behind them

Have run Reddit, X, or trade media campaigns

Have run campaigns in The Trade Desk or another DSPHave healthcare or healthtech experience