Marketing Specialist - Americas

• Bachelor’s degree required

BNP Paribas Asset Management ("BNPP AM") is the investment arm of BNP Paribas, a leading banking group in Europe with international reach. At BNPP AM, we aim to generate long-term sustainable investment returns for our clients, based on a unique sustainability-driven philosophy. This philosophy has shaped our firm and directs all we do: our strategy, our culture, our structure, our products and our processes;

the way we engage with our clients and our role in influencing the companies and the markets we invest in.

The Marketing Specialist - Americas (Role : R006709), located in either New York or Boston, plays a key role in advancing global and regional business priorities by driving digital engagement, executing multichannel marketing campaigns, and contributing to revenue growth. This opportunity is ideal for a high-performing, self-starter who is eager to work across many countries and cultures, while growing their knowledge of marketing and investments within a leading global asset manager.

As a member of BNP Paribas Asset Management’s Americas Marketing team, the Specialist will report to the Head of Marketing for the Americas and support the development and execution of integrated marketing programs spanning content, digital channels, campaigns, events, sponsor ships, and roadshows, while also exploring new marketing technology offerings to optimize operations and reporting.

Partnering with sales, client service, investments, content, digital, and design teams, the Specialist will deliver high-impact initiatives that elevate our focus strategies, advance the client journey, generate qualified leads, and build brand awareness.

• Execute high-impact marketing and lead-nurturing initiatives that promote focus strategies, engage target audiences, and support business growth
• Implement and distribute campaigns across email, paid media, Linked In, search engine marketing, websites, and other digital channels
• Coordinate the planning and execution of proprietary and sponsored events, including roadshows
• Own the timely production of collateral, including sales ideas, website and social media content, videos, infographics, and email communications
• Collaborate with Sales and client service on campaign distribution, lead follow-up, and clear reporting of marketing activity and outcomes
• Exploring new technology offerings to help reduce costs, increase productivity and enhance ROI to the business overall
• Identify opportunities to evolve formats, content, and delivery in response to client needs and market trends
• Partner with global teams, including: content, editorial, creative, digital, investments, agencies, and compliance teams to deliver cohesive, high-quality marketing materials
• Track campaign performance and implement engaging reporting structures against established KPIs, analyze results, and provide actionable recommendations to improve marketing effectiveness
• Generate ideas and deliver new and innovative ways of promoting BNPP AM and our capabilities
• Support special marketing projects and broader business priorities as required

• Minimum of 1 to 3 years of marketing experience, preferably within asset management or financial services
• Bachelor’s degree required
• Proficiency in Spanish or Portuguese a plus
• Excellent writing skills
• Strong interest in data and the ability to use insights to inform decisions
• Strategic thinker with a hands-on, execution-focused approach
• Exceptional attention to detail and commitment to high-quality work
• Entrepreneurial mindset, intellectual curiosity, and a proactive approach to problem-solving
• Desire to work in a collaborative, positive, and energized, team-oriented…