Global Brand Lead, Creative Technologist

Meta shows up at key moments in tech, culture, and entertainment through owned moments and GTM product launches, and this role owns how creative technology ideas translate into tangible, interactive activations across Meta's full portfolio. You will lead the Creative Technology Pod, driving the strategy, vision, and goals to build novel product experiences (0→1) and engineer the ones that make sense to deploy globally (1→Many) into reusable, cost-effective assets built in-house.

As a hybrid creative-technical lead, you generate original concepts informed by technical depth. The mandate is to bring Meta's technology out of the digital world and into tangible, everyday experiences, meeting people where they are through personal, relatable connection, and creating reliable, technology-forward moments across Meta's tentpole events and brand activations. You will partner with the cross-functional working team to strategically prioritize new products and features along with key messaging, and align with key XFN leads on the overall narrative that guides the work.

Above all, you make the idea buildable.

• Set the strategy for Creative Technology. Decide where we place our bets, which ideas are worth building, and what we are deliberately not doing each half
• Narrow the focus on products. Decide which Meta products and features to build for, in partnership with Product leadership on priorities and roadmap
• Own the prioritized slate of Creative Technology explorations, with intake running through you
• Generate original ideas for what we could build that nobody has asked for yet. Bring the technically possible into the creative conversation early enough to change the idea
• Co-create from the blank page, not after the idea is locked. Bring concepts of your own, shape the ones on the table, and protect the creative intent all the way through build, working directly with Product and Engineering
• Build and prototype hands‑on. Validate what is technically feasible early, and de‑risk delivery before we commit to a show or launch date
• Take experiences that work and make them scale. Document them well enough that another team can stage them, and keep them current as the products underneath them ship
• Choose the external partners. Scout, evaluate, and select the studios, independent creative technologists, artists, and emerging‑tech companies we build with
• Set the craft and technical bar across builds, including privacy and security, and hold external partner builds to it
• Direct the pod. Set priorities for Creative Technologists while managing shared services across production, fabrication, agency, measurement, and legal
• Own the build budget and drive performance tracking through the pod scorecard: cost per activation, reuse rate, and downstream ROI
• Serve as the primary XFN interface across Global Brand Experiences, Product, Product Marketing, Comms, Marketing Insights, Data Science, Legal, and Privacy
• Hold a point of view on what is coming. Track emerging technology and the creative community around it, and tell us what we should be trying next year, not only this cycle

• 10+ years in creative technology, experiential production, or interactive design and development, including work delivered in live or public-facing environments
• Portfolio showing creative craft and technical depth in equal measure, with clear evidence of what you personally built, which ideas were yours, and concepts that existed because you knew the technology was there
• Hands‑on experience with interactive and immersive technologies such as real‑time engines (Unity/Unreal), AR/VR/MR and spatial computing, computer vision, generative AI models and APIs, creative…