Content Manager

Core Academy is a wellness platform bringing together fitness, mindfulness, community, and fun. Through original characters, interactive challenges, and storytelling, we help the next generation build healthy habits, confidence, and connection.

We’re looking for a creative, hands-on Content Manager to bring Core Academy’s world to life across social media and our platform. You’ll turn our characters, mission, and wellness content into stories that capture attention, encourage participation, and build community.

This role blends content strategy with execution. You should be comfortable developing ideas, creating content, managing a calendar, and learning from what resonates with our audience.

• Own the content calendar across Instagram, Tik Tok, Linkedin, and other relevant channels.
• Create and publish short-form videos, graphics, captions, character introductions, and launch campaigns.
• Develop recurring content around movement, mindfulness, nutrition education, and personal growth.
• Translate character stories and in-app challenges into content that encourages sign-ups and participation.
• Coordinate with the founders, designers, trainers, and creators to produce consistent, engaging content.
• Manage community engagement, respond to comments and messages, and bring audience feedback to the team.
• Support collaborations with creators and organizations serving young people in fitness and mental wellness.
• Track content performance and use insights to improve engagement, audience growth, and sign-up conversion.
• Maintain a consistent brand voice and visual identity, including Core Academy’s futuristic, gaming-inspired aesthetic.

• Have experience managing social content for a brand, startup, creator, or community and want to have fun with a new project
• Can take a concept from idea to finished post, including writing, basic design, and video editing.
• Understand short-form storytelling and how to engage Gen Z and younger audiences.
• Are comfortable using tools such as Canva, Cap Cut, Adobe Creative Suite, or similar platforms.
• Have a strong interest in wellness, fitness, gaming, animation, or youth culture.
• Are organized, proactive, and comfortable working with a small founding team.
• Approach wellness content thoughtfully, keeping it inclusive, age appropriate, and grounded in credible information.

• Building an audience for an early-stage brand or app.
• Creating character-led content or working with gaming and entertainment brands.
• Managing creator partnerships, community campaigns, or app launches.

Help shape a new wellness brand from the ground up, with creative ownership and a direct role in how young people discover and engage with Core Academy.

Remote role with preference for NYC where most activations will take place.