Brand Manager - Breathe Right

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are the largest independent provider of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.

This position is responsible for leading and managing the Breathe Right brand. The individual must be able to work in a fast paced, small, entrepreneurial environment with an emphasis on collective, collaborative teamwork.

• Brand Plan Development
  • Support development of a plan that achieves company targets. This will include, but is not limited to, advertising, promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.
• Social & PR Leadership
  • Manage social media strategy, content development, and measurement; lead PR activations including influencer/creator relationships, partnerships, and events.
• Owned Channels
  • Lead updates to brand website; serve as brand lead for e‑commerce content updates
• Program management and execution
  • Manage the day‑to‑day logistics of the brand programs including consumer promotions and other activations. Owns timeline management, budget, and program analysis.
• New product development
  • Support innovation launch readiness, retail sell‑in and post‑launch tracking.
• Market Analysis
  • Own consumption‑based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics. Also, identify opportunities in markets where there are unmet needs.
• Business Forecasting/Results
  • Owns brand A&P management and forecast. Supports volume forecasting, in partnership with brand director, sales, finance and demand planning to generate accurate volume forecasts.
• Sales
  • Partner with the sales organization to develop presentation materials for retailer presentations using category management best practices.
• Cross‑Functional Collaboration
  • Work with Regulatory, Legal, Medical, and Supply Chain teams to ensure compliant and effective execution.
• Agency Management
  • Lead relationships with external agencies across social, PR, and consumer promotions.

• Bachelor’s degree or MBA in Marketing or equivalent work experience.
• Minimum 5 years of related work experience.
• Social media fluency – Deep knowledge of and experience in social media, creator partnerships and social commerce.
• Intellectual curiosity – interest in and desire to continuously learn. Seeks out new information independently, and leverages to solve business challenges.
• Strategic Leadership – ability to drive both short and long‑term brand growth and profitability.
• Analytical – ability to convert analysis into insights, sustainable strategies, and actionable plans.
• Superior Critical Thinking and Problem Solving – resourceful at achieving objectives/ results despite obstacles. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them.
• Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross‑functional counterparts and agencies. Ability to build strong relationships with agency, cross‑functional teams, and vendors.
• Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self‑reliant/proactive and has a pioneering…