Director of Industry Marketing

Director of Industry Marketing Job:
At Walmart Connect, we are redefining retail media by connecting brands to Walmart’s 150 million weekly shoppers through meaningful, measurable experiences across digital, social and in-store environments. As the heart of Walmart’s closed-loop media business, our mission is to fuel brand growth while enhancing the customer journey.

We are seeking a visionary Director of Industry Marketing to lead our event marketing practice and elevate the Walmart Connect brand on a global scale. This is a senior leadership role for a strategic thinker who can transform high-level vision into world-class experiential programs that drive revenue and solidify our position as an indispensable media partner.

As the Director, you will be the architect of Walmart Connect’s experiential marketing strategy. Your primary mission is to set the long-term vision for our event portfolio and lead a dedicated team in creating unforgettable moments that spark industry-wide connection.

You will oversee a diverse range of high-impact activations from premier industry tentpoles like CES and Cannes Lions to our own signature executive gatherings. This role demands a unique blend of strategic foresight, operational excellence and inspirational leadership to ensure every experience consistently strengthens our brand narrative and delivers tangible business outcomes.

You will be responsible for the end-to-end strategy and execution of our event marketing efforts, requiring a balance of creative direction and meticulous management.

Strategic Vision and Leadership
In this capacity, you will define the “why” and “where” for our experiential marketing, setting a course that aligns with ambitious business goals.

• Set the overarching experiential vision and develop the comprehensive annual event strategy, optimizing for scale, purpose and return on investment.
• Lead, mentor and develop a high-performing team of 9+ event professionals, fostering a culture of excellence, clear accountability and continuous growth.
• Build strong, trust-based partnerships across Sales, Marketing, Creative and Communications to ensure cross-functional alignment and accountability.
• Guide the creative and experiential development process ensuring all concepts powerfully reflect the Walmart Connect brand story.

Operational Execution and Performance Management
This aspect of the role focuses on the “how,” translating strategic plans into flawlessly executed events and measuring their impact with precision.

• Oversee all internal and external event planning and execution ensuring every experience is consistent, scalable, efficient and aligned with business priorities.
• Provide decisive onsite leadership at major activations, upholding the highest brand standards and solving complex issues in real-time to ensure seamless delivery.
• Manage all event budgets with expert-level oversight including forecasting, contract negotiations and invoice management in close partnership with the Finance department.
• Define and monitor key success metrics, leading quarterly reporting to deliver actionable insights and data-driven recommendations for future initiatives.

We are looking for an accomplished leader with a proven track record in shaping high-stakes experiential marketing programs within a fast-paced industry.

Required Qualifications and

Experience:

• A Bachelor’s degree should be in Marketing, Communications, Business or a related field.
• 10-15+ years of progressive experience
  in large-scale event strategy, experiential marketing or production.
• Proven success in a senior leadership role with experience leading and developing a team of event…