Senior Paid Media Manager

Overview

Prime Group Holdings
, LLC, a vertically-integrated private equity real estate firm specializing in self storage and other alternative real estate asset classes, has an exciting opportunity for a talented Senior Paid Media Manager
in its headquarters in Saratoga Springs, NY.

With $6.7billion in assets under management, Prime Group is among the largest private owners and operators of self-storage properties globally, with a portfolio of320+ self-storage assets across
28 U.S. states,three Canadian provinces, and theU.S. Virgin Islands, totaling
24+ million rentable square feet. The firm manages three flagship fundson behalf of a global investor base, including

Prime Storage Fund III, the largest self-storage dedicated fund ever raised.

Headquartered in Saratoga Springs, NY, Prime Group employs
700+ professionals and maintains a regional office in Jupiter, FL and Manhattan, NYalong with investment originations offices in Denver, CO;
Hackensack, NJ;
Yorktown, VA; and Calgary, Alberta. The firm’s21-person senior leadership teamis supported by specialized teams across sourcing and acquisitions, asset and portfolio management, compliance and legal, property management, information technology, transactions and financing, marketing, accounting, training, and other core functions.

Prime Group’s performance is rooted in a culture ofrespect, teamwork, ethical business practices, accountability, and persistence. The firm places significant value on the relationships it has built with customers, employees, investors, and stakeholders. Pitch Book has recognized Prime Group as one of thetop 10 real estate value-add fund manager sin its
2023 Global Manager Performance Score League Tables.

Search Engine Marketing (SEM)

• Lead the development, execution, and optimization of Search Engine Marketing (SEM) strategies across Google Ads and Microsoft Ads to drive qualified leads, reservations, and rentals.
• Manage and optimize paid search campaigns including brand, non-brand, competitor, local, and storage-specific keyword initiatives.
• Conduct ongoing keyword research, search query analysis, and negative keyword management to improve traffic quality and campaign efficiency.
• Develop and refine bidding strategies, audience targeting, ad extensions, and campaign structures to maximize conversion performance.
• Monitor impression share, quality score, click-through rate (CTR), conversion rate (CVR), cost per lead (CPL), and cost per rental (CPR) to identify optimization opportunities.
• Create and test ad copy, landing page experiences, and conversion-focused messaging to improve search performance.
• Analyze local market trends, competitor activity, and search demand to identify growth opportunities across individual facilities and regions.
• Partner with SEO and Web Development teams to align paid and organic search strategies, improve landing page performance, and maximize search visibility.
• Manage campaign budgets and forecasting to ensure efficient allocation of media spend while achieving occupancy and revenue goals.
• Stay current on search engine marketing best practices, platform updates, AI-powered bidding technologies, and industry trends to maintain a competitive advantage.

Campaign Management

• Own and manage paid media campaigns across channels including, Google, Microsoft, Meta, Linked In, Apple Search Ads, ChatGPT and programmatic networks.
• Manage strategy and buying on storage aggregator site
• Allocate and optimize budget to maximize lead generation, rentals and return on ad spend
• Develop and iterate on creative strategy in partnership with design and content teams
• Manage end to end campaign development including performance tracking and post-campaign analysis.
• Set campaign goals and objectives, determine KPIs and measurements for success.

Analytics & Reporting

• Define, track, and report on key acquisition KPIs across platforms.
• Monitor campaign performance and deliver actionable insights to refine messaging, targeting, and segmentation for continuous improvement and optimization.
• Build dashboards and reporting frameworks to give real-time visibility into channel performance
• Continuously test and refine channel mix, targeting, messaging, creative, channels and campaign tactics.

Cross-Functional Collaboration

• Work closely with internal marketing colleagues (Marketing Operations, Content, Creative), agency partners, and the Operations team to align on overall strategy, objectives and project plans.
• Partner with key stakeholders to understand PGH business…