Associate Director, Consumer Marketing; Ophthalmology

The Associate Director, Marketing will contribute to the financial success of the Ophthalmology franchise. Main area of responsibility will be to implement and manage key elements of the U.S. Consumer Marketing plan, ultimately to drive demand for the product. Specifically, this will include omnichannel campaign implementation including television, print/mail, digital and social media marketing execution, patient engagement tool/material development, patient education plan development and implementation, strategic content creation, agency collaboration, materials and inventory management, budget management, and management of review materials schedule and process.

• Contributing to and implementing consumer strategy, communications planning, and tactical plans.
• Implementation of consumer initiatives and tactical plans.
• Delivering against omnichannel strategy and optimizing performance media programs against business goals and priorities.
• Managing and providing strategic input to agency‑led media planning that delivers against the business goals.
• Evaluating and providing feedback to the performance of media buys in an ongoing manner to ensure alignment with brand objectives.
• Working with internal Insights & Analytics teams to expand our approach to measurement of campaigns and other omnichannel initiatives.
• Developing innovative digital and social media programs that accelerate brand awareness and drive consumer action.
• Extending omnichannel strategies through an understanding of technical, data, and media system integration points and underlying platforms to deliver incremental value.
• Expanding compliant first‑party data strategy that enriches customer experience and drives brand value.
• Continuing to refine our view of customer personas, segmentation, and business‑critical user journeys.
• Maturing our approach to customer journeys to deliver data, insights, and an evolution of our marketing activities.
• Developing SEO‑inspired content planning that addresses customer needs and aligns with critical success factors.
• Creating content across formats: long form, short form, video, social channel specific, and email.
• Developing a seamless holistic digital experience that fulfills tactical goals including key site actions, engagement, and customer registrations for CRM programs.
• Enriching existing CRM strategy to include additional user needs, journeys, and conversion stages.
• Driving selection of patient ambassadors and developing patient testimonials and videos.
• Implementing targeted communication programs.
• Representing promotional tactics for medical, legal, and regulatory team reviews and ensuring final deliverables are accurate and compliant.
• Managing budgets and closely monitoring performance to ensure cost‑effective delivery of all programs while tracking and monitoring KPIs.
• Developing and managing patient education and engagement tools and materials, and related promotion through personal and digital distribution channels.

• Demonstrated competency in managing consumer/patient marketing programs.
• Demonstrated digital and social marketing experience.
• Demonstrated ability to work efficiently and collaboratively with cross‑functional teams.
• Demonstrated competency in agency management and budget management.
• Proven ability to work within regulatory, legal, and compliance guidelines.
• Demonstrated project management skills.

To be considered, you have a Bachelor’s Degree; an MBA is a plus. Demonstrated experience in marketing of biologics is preferred. You have 10+ years of progressive marketing experience, including at least 5 years in the consumer space in pharmaceutical marketing. Demonstrated omnichannel digital marketing experience and demonstrated consumer marketing…