Narrative & Content Strategist

Job Title :

Narrative and Content Strategist

Employment Type

:
Full-Time, 40 hours/week

Reports to:

Communications Manager

FLSA Status :
Exempt

Position Type :
In-person

Who We Are

SurgeU is a mission-driven parent company overseeing a family of brands, including Life Surge, focused on faith-based business education and empowerment. One of the fastest-growing organizations in the country, Life Surge/SurgeU exists to inspire, train, and equip people to build their personal impact in ways that glorify God.

By producing 30+ annual events and providing financial education to thousands around the nation, we do just that.

We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate each other, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company!

SurgeU is looking for a Narrative & Content Strategist who can help define not only what we say, but how we frame the story of SurgeU across the entire customer journey. This is not simply a content-production role. It is a strategic messaging role sitting at the intersection of brand, communications, marketing, reputation, conversion, and customer experience.

You will help build and maintain the messaging architecture that connects the SurgeU brand to every major touchpoint. This starts with the first ad someone encounters, to the landing page they visit, to the communications they receive after enrolling, to the stories and proof they encounter when they research us online.

Responsibilities:

• Helping develop and maintain SurgeU’s overarching messaging architecture, including brand narrative, positioning, value propositions, key messages, proof points, objections, audience-specific framing, and language hierarchy.
• Translating high-level brand positioning into practical messaging that can be used throughout the customer funnel.
• Defining how SurgeU’s core narrative evolves from awareness to consideration to enrollment to student experience to advocacy.
• Developing messaging frameworks for different audiences, products, offers, and stages of customer awareness.
• Working with Growth and Marketing teams to help shape the copy strategy behind advertising, landing pages, lead-generation funnels, nurture communications, webinars, offers, and conversion moments.
• Partnering with Creative to ensure campaigns begin with a strong strategic message, not simply an asset request.
• Helping translate product features into clear customer benefits, emotional outcomes, and differentiated value propositions.
• Building message hierarchies that clarify what should be communicated first, what supports the primary message, and what should remain secondary.
• Developing campaign briefs that articulate the audience, problem, tension, promise, proof, message, desired action, and strategic framing.
• Reviewing customer-facing copy across the funnel for consistency with SurgeU’s messaging architecture and brand promise.
• Identifying moments where marketing, enrollment, education, or customer communications may be unintentionally creating conflicting expectations.
• Developing messaging around high-consideration or sensitive topics including pricing, mentorship, program expectations, student outcomes, refund policies, and the role of faith within Surge
  
  U.
• Ensuring claims and promises are accurate, supportable, and consistent with the actual student experience.
• Developing narrative frameworks around new products, programs, launches, offers, and company initiatives.
• Helping executives and spokespeople communicate S urgeU’s story consistently across media, events, interviews, social platforms, and thought leadership.
• Developing reusable…