Product Marketing Manager

Job Title: Product Marketing Manager

Department: Consumer Marketing

Reports to: Director – Consumer Marketing

Hours Available: M-F 8:30 am-5:30 pm EST (1 hour lunch break)

FLSA Class: Exempt

EEO1 Classification: First/Mid-level Officials and Managers

Physical Address: 200 Sea Ln, Farmingdale, NY 11735

Salary Range: $80,000 - $120,000 (Actual compensation will be determined based on experience, location, and other factors permitted by law)

Grade: 6

BEDGEAR provides a work environment that accelerates growth for all its team members. Keeping up with the everyday challenges of a fast‑growing consumer goods company demands a team of all‑in players, who are focused on continuous improvement, collaboration, leadership, and have a growth‑mindset. If you want to elevate yourself personally and professionally, surrounding yourself with others that share the same values, beliefs, and behaviors will provide the support and extra push to reach new heights and smash new goals.

At BEDGEAR you can expect to find successful teammates who exemplify our core values of being:
HUNGRY - HUMBLE - CURIOUS - CLEVER - COMMITTED - HUMANITARIAN
.

Launched in 2009, BEDGEAR® is the brand of Performance® that provides innovative bedding by focusing on an active lifestyle and well‑being. BEDGEAR’s sleep solutions are engineered with Performance fabrics that are temperature neutral and instant cooling and maximize airflow to allow the body to naturally regulate its temperature. With a core belief of One Size Does Not Fit All™, BEDGEAR has redefined the way people view sleep by developing interactive in‑store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature.

BEDGEAR is dedicated to integrating environmental responsibility into product development to ensure less returned goods are being sent to landfills. BEDGEAR is essential to the rest and recovery routines of professional athletes and active people who need to maximize their sleep. A proud manufacturer in the USA, BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds as well as travel, kids and baby products that often feature removable and washable covers to maintain a clean and healthy sleep environment.

BEDGEAR is represented in more than 4,000 retail stores across the globe and has earned more than 220 U.S. and worldwide patents, trademark registrations and pending applications. Sleep Fuels Everything®! Learn more at

The Senior Product Marketing Manager is responsible for translating Merchandising‑defined product positioning into compelling, consistent, and revenue‑driving narratives across DTC, retail, marketplaces, and paid channels. This role leads product messaging execution, launch asset strategy, competitive monitoring, and claims alignment to ensure assortment and pricing decisions are clearly and effectively communicated across all customer‑facing touchpoints. The role supports commercial performance through strong narrative execution but does not define core positioning strategy or own SKU planning.

• Translate Merchandising‑defined positioning into clear, differentiated, and channel‑ready messaging.
• Develop product value propositions, feature‑to‑benefit articulation, and supporting proof points.
• Establish and maintain consistent messaging hierarchies across DTC, retail, marketplaces, and paid channels.
• Refine messaging based on competitive insights, customer feedback, and performance trends.

• Lead messaging development for new product launches across all…