Marketing Advertising Specialist

Are you looking for a Challenge? Looking for an innovative organization and the opportunity to learn and grow professionally? We can help! We are seeking a highly motivated Marketing & Advertising Specialist to support the New York Army National Guard (NYARNG) Recruiting and Retention Battalion. The selected candidate will provide strategic marketing guidance and execute integrated advertising campaigns designed to generate qualified recruiting leads, increase enlistments, and support retention initiatives across the state.

This role requires expertise in digital marketing, social media strategy, market analysis, and multimedia content development, along with the ability to translate senior leadership objectives into measurable, return-on-investment (ROI) driven marketing campaigns.

I’ve never heard of Terrestris. What do you do?

At Terrestris, we leverage technology to create better mission outcomes through better human performance. We form strong client and team relationships through transparency and strive to create an environment where our team can let their excellence shine through. By finding, developing, and incorporating new ideas, we provide memorable services. Rooted in the USMC values of honor, courage, and commitment, Terrestris seeks to deliver extraordinary value to the American people by helping the Government become more efficient and effective.

So, what will the Marketing & Advertising Specialist at Terrestris do?

The Marketing & Advertising Specialist will support the New York Army National Guard (NYARNG) Recruiting and Retention Battalion (RRBN) by developing and executing strategic marketing initiatives designed to increase enlistments, reduce attrition, and strengthen retention efforts across the state. The specialist will translate senior leadership objectives into measurable, return-on-investment (ROI) driven marketing campaigns, leveraging digital media, social media engagement, and traditional advertising channels.

This role requires expertise in marketing strategy, digital communications, analytics, and content development, along with the ability to collaborate with military leadership, public affairs personnel, and external marketing partners.

You will:

• Provide expert guidance on direct advertising and marketing with the goal of generating leads, reducing attrition, and increasing retention in theNYARNG.
• Translate the ideas of senior Army leadership into Return On Investment (ROI) driven integrated marketing campaigns.
• Developan annual marketing plan that can be broken down into monthly marketing initiatives.
• Oversee development of cohesive marketing strategies for the NYARNG Recruiting and Retention Battalion (RRBN)
• Analyze market segments to determine the best placement for resources in order toachieve a strong return on investment.
• Analyze market potential for recruiting efforts; propose strategies to RRBNCommander to achieve the greatest number of leads/enlistments; oversee implementation of those strategies through market research, advertising,and promotion programs.
• Create,implement, and analyze digital advertisements and a Social Media Marketing Strategy with the directed efforts toward the achievement ofcommand-directed and Social Media Marketing specific goals.
• develop and update quarterly, formal written strategies that exploit current trends and insights from market research to most efficiently and effectively utilize NYARNG RRBN resources.
• Usesocial media analytics to track peak viewer times across multiple platforms to ensure the most effective content delivery. Include platform metrics: views, reach, impressions, followers, likes’, reactions,responses, and shares.
• Develop imagery and multimedia content that promotes upcoming, recent, and historical NYARNG events, Service Member highlights, and promotion ofNYARNG units. All content must present a message that supports recruiting,such as member benefits, upcoming NYARNG events, and promotion of theNYARNG in general.
• Monitor and maintain Social Media communications by responding to, or engaging inopen forum communication. Deleting, flagging, or hiding posts that are distasteful, violate user agreements, or are generally offensive. Always maintaining and broadcasting a positive and professional image of theNYARNG whether in private or public communication on behalf of the NYARNG.
• Developa media plan (including print, digital, and out-of-home media) and, if applicable, facilitate a…