Content and Communications Specialist Job Town of Florida New York USA,Marketing / Advertising / PR

Job Overview

Be Strong International is seeking a dynamic and highly skilled Content and Communications Specialist to play a pivotal role in shaping, amplifying, and protecting the organization’s reputation, brand, and digital presence. This position is central to ensuring that Be Strong International’s mission, values, and impact are consistently communicated across all platforms, both internal and external.

The role requires close collaboration with the CEO, Senior Communications and Marketing Manager, Digital Marketing Specialist, Program Teams, and Business Development Managers. Together, these teams ensure that messaging is compelling, mission‑driven, and aligned with organizational priorities.

This is a hands‑on role for someone who is both creative and organized, with strong experience in content creation, social media management, copywriting, newsletters, graphic design, video production, internal communications, event marketing, and public relations support. The Content and Communications Specialist will monitor social media trends, develop recurring content series, and craft storytelling that reflects Be Strong International’s mission, programs, values, and community impact.

Ultimately, the Content and Communications Specialist is responsible for strengthening brand awareness, audience engagement, program visibility, community connection, and organizational storytelling through timely, relevant, and compelling communications.

Key Performance Priorities

(These will be used to qualify/measure a new hire during their probationary performance review)

Content Strategy and Editorial Management

Own and maintain the organizational content calendar across social media, newsletters, website content, events, programs, internal communications, and public‑relations initiatives.
Collaborate with the Senior Marketing and Communications Manager to develop content themes, recurring series, storytelling opportunities, and campaign concepts aligned with organizational priorities.
Ensure editorial consistency, tone, and brand alignment across all platforms.

Social Media Strategy and Trend‑Based Content

Manage day‑to‑day organic social media content, publishing, engagement, and community management.
Monitor platform trends, audience behavior, emerging formats, and cultural conversations to develop timely and relevant social media content.
Create recurring series that highlight Be Strong International’s mission, programs, and community impact.

Organizational and Program Storytelling

Develop written, graphic, photo, and video content that communicates Be Strong International’s mission, program objectives, events, outcomes, and community impact.
Ensure storytelling is authentic, engaging, and aligned with organizational values.
Highlight participant success stories, donor impact, and community partnerships.

Newsletter, Internal Communications, and Event Marketing

Create and coordinate newsletters, employee communications, announcements, event collateral, invitations, presentations, flyers, swag, digital graphics, program materials, and other deliverables.
Ensure internal communications foster transparency, engagement, and alignment across teams.
Support event marketing with creative assets and promotional strategies.

Public Relations and Media Support

Support the Senior Marketing and Communications Manager with press releases, media pitches, talking points, media monitoring, interview preparation, press materials, spokesperson coordination, and follow‑up communications.
Build and maintain relationships with media outlets, journalists, and community partners.
Monitor coverage and ensure timely responses to media inquiries.

Primary Responsibilities Social Media Content Execution

Create and manage social media content…