Marketing HubSpot Specialist

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Full-time Regular CL Rye, NY, US

5 days ago Requisition

Salary Range: $82,915.00 To $ Annually

About Us:

At USALLIANCE, we pride ourselves on innovation, teamwork, training and development and career planning. We are a unique members-first Credit Union Culture driven by our core Values:
Trust, Collaboration, Achievement and Making a Difference. As part of our team, you will have the opportunity to grow both personally and professionally in an inclusive and supportive environment. Represent USALLIANCE in the community and form lasting relationships with our members and partners.

About This Role:

The Marketing Hub Spot Specialist will Own Hub Spot execution and platform health, while campaign strategy and messaging are set in partnership with the VP of Growth Marketing & Member Experience. This role will have a hands-on role for building code from scratch for emails, architect a workflow with real branching logic, and troubleshoot a broken automation before anyone else notices it broke.

The Marketing Hub Spot Specialist will specifically own the end-to-end ecosystem of Hub Spot that includes email, automation, website, HubDB, and social by introducing innovative techniques to the team.

This role reports to our VP of Growth Marketing & Member Experience. It’s a great fit for someone who enjoys working hands-on in marketing platforms, diving into campaign performance, and continuously finding smarter, more efficient ways to improve execution.

Key Responsibilities:

• Build, code, and optimize emails and complex multi-step workflows using HubL, conditionals, custom objects, and branching logic.
• Build and maintain landing pages, forms, and site content in Hub Spot CMS, ensuring SEO, mobile responsiveness, and brand consistency.
• Build and maintain HubDB tables to power dynamic website content and manage HubDB-driven page templates.
• Schedule, publish, and report on organic social media content through Hub Spot’s social tools.
• Run marketing campaigns end-to-end, from build through launch and post-campaign analysis, and manage lead flow and lifecycle stages.
• Build Hub Spot dashboards, track performance, and turn data into actionable recommendations for stakeholders at all levels.
• Champion new Hub Spot features across the team and create the training materials and documentation that make adoption stick.
• Partner with content, design, and growth leadership; this role is responsible for technical build, QA, and optimization.

Who You Are:

• High school diploma or equivalent required.
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Minimum 5+ years running email, automation, and reporting inside Hub Spot.
• Strong hands‑on skills: HTML/CSS (able to code an email template from scratch) and HubL, including conditionals and dynamic logic.
• Experience working with custom objects and association labels in Hub Spot.
• A track record of building complex, branching workflows not just simple sequences.
• A technical, data‑first approach to marketing.
• Comfort presenting to anyone from an analyst to the C‑suite.
• Great project management instincts — able to juggle multiple priorities without dropping the ball.
• Hub Spot, Google Ads, or Google Analytics certifications are a strong plus.
• SEO know-how and familiarity with GDPR/CAN-SPAM compliance are a plus.
• Familiarity with Hightouch or comparable ETL/data activation tools preferred

What We Offer:

• Hybrid Schedule (min 3 days in office to maximize collaboration)
• Competitive salary and benefits package including 401K with 6% match
• Paid Time Off, Wellness Time & Paid Federal holidays
• Oppo…