Field Marketing Manager

Since 2020, Lisinski Law Firm has served as a dedicated humanitarian immigration practice committed to providing meaningful support to individuals and families seeking safety, stability, and a path forward. We frequently stand with clients who have been turned away elsewhere, offering both advocacy and care. Joining our Firm means becoming part of a team devoted to keeping families together and "Changing as Many Lives as Possible."

The Field Marketing Manager is responsible for driving qualified leads and consultations to local offices through grassroots marketing, community partnerships, events, and local media activation. This individual-contributor role owns field marketing strategy and execution for assigned markets, directing agency support and leveraging market data and cross-functional resources to identify opportunities and measure results. Success is measured by lead and consultation growth, referral-generating community relationships, and the effectiveness of local marketing investments.

• Own and execute grassroots marketing initiatives for assigned markets, including community outreach, local partnerships, and campaigns designed to generate qualified leads and consultations.
• Responsible for executing local event strategy for assigned markets, including Grand Openings, overseeing planning, budgeting, agency-supported logistics and staffing, and post-event reporting.
• Own local media activation for assigned markets, including hyperlocal print, radio, digital, and out-of-home placements, directing agency planning and buying support while coordinating with the Sr. Brand Manager to align with the firm’s broader media strategy.
• Lead local market data and insights for assigned markets, including office marketing audits, competitor tracking, and brand awareness assessments, leveraging the CX/Research, BI, and activation agency teams for supporting data, tools, and analysis.
• Build and manage strategic community partnerships and sponsor ships with nonprofits, churches, schools, community organizations, Hispanic media, consulates, and local influencers, converting relationships into referral pipelines and event or sponsorship opportunities.
• Drive accountability for local marketing’s contribution to office growth by tracking and evaluating qualified leads, consultations, referral opportunities, and cost per lead across grassroots campaigns, events, media, and sponsor ships.
• Contribute client and community insights to the firm’s Voice-of-Client (VOC) program, including client stories, common questions, and attorney or intake observations, in partnership with the CX/Research team.
• Evaluate and recommend local events, media, sponsorship, and partnership investments against lead-generation and referral goals, measuring success by leads generated, consultations booked, referral opportunities created, and cost per lead rather than attendance or impressions alone.
• Drive cross-functional alignment with Brand, Creative, Social, CX/Research, BI, and office leadership to ensure local marketing data and content opportunities are surfaced and acted on.
• Report on lead generation, event and media performance, local market data findings, and agency effectiveness to Firm leadership on a consistent basis.

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 6-10 years of professional marketing experience, including direct experience developing and executing grassroots/local marketing programs and events.
• Previous experience directing external agency, vendor, or contract partners to execute field or local marketing programs without the need for direct reports.
• Experience building market intelligence, competitive analysis, or business review reporting for executive audiences.
• Ability travel at least 25% and work a flexible schedule, including evenings and weekends as required by the business.
• Decision Quality:
  Evaluates market data, performance metrics, and business needs to make informed recommendations about grassroots campaigns, events, media, sponsor ships, and partnerships that best support lead-generation and referral goals.
• Drives Results:
  Executes local marketing strategies with a strong focus on measurable outcomes, including qualified leads, consultations, referral opportunities, cost per lead, and overall contribution to office growth.
• Manages Complexity:
  Coordinates multiple marketing initiatives, markets, agency partners, community relationships, and…