Performance Marketing Specialist

Doral, United States | Posted on 04/02/2026

We’re hiring a Performance Marketing Specialist to take ownership of paid acquisition in-house at a direct-to-consumer (DTC) ecommerce company in the health and wellness space, operating a large, multi-brand product catalog and scaling through digital acquisition.

This is a highly hands‑on, in-platform role for someone who has directly managed paid media — not just strategy — with deep execution experience inside the platforms.

The primary focus is Paid Search (Google Ads), with Paid Social (Meta) planned as a key growth channel.

This role requires someone who understands true DTC ecommerce performance — driving revenue from ad → product/category page → cart → checkout — across a high‑SKU environment.

• Own and manage Google Ads at scale across Search, Shopping, and Performance Max
• Execute and optimize Meta Ads for prospecting and retargeting
• Drive end‑to‑end ecommerce performance across the funnel (ad → site → conversion)
• Own key metrics: ROAS, CAC, budget allocation, pacing, and performance optimization
• Manage and optimize product feeds within Google Merchant Center
• Analyze performance using GA4 and ecommerce platform data
• Continuously improve campaigns across a large, multi-brand, high‑SKU catalog

• Proven hands‑on, in-platform experience managing $100k+/month in Google Ads
• Strong DTC ecommerce background (multiple products / high‑SKU environments required)
• Deep experience with Google Merchant Center (feeds, disapprovals, optimization)
• End‑to‑end ownership of Search, Shopping, and Performance Max campaigns
• Experience running Meta Ads for ecommerce acquisition and retargeting
• Comfortable operating independently with full ownership of budget and performance