Consumer Insights Manager

Title: Consumer Insights Manager

Location: Tampa, FL – Hybrid – 3 days onsite (Tues-Thurs), 2 days WFH (Mon+Fri)

Employment Type: Full Time

At Checkers & Rally's were redefining what fast food can look like. From Day one, our mission has been simple: deliver bold, crave-worthy food at an unbeatable value, without slowing down. That’s why we’ve built a brand known for iconic menu items, fast service, and experiences that keep guests coming back again and again. From the Big Buford to our award winning Famous Seasoned Fries, our menu Eats Different!

But what really sets us apart? Our people. We believe in creating opportunities. Whether you're starting out or building your career, we provide the training, support, and real pathways to help you grow, lead, and succeed.

The Consumer Insights Manager at Checkers and Rally’s will lead the development and optimization of research activities across the Brand, leveraging primary, secondary and syndicated research data sources. Mastery of both quantitative and qualitative research methodologies is necessary to ensure the delivery of actionable insights to drive brand affinity, guest satisfaction, and visit frequency. As a champion of the voice of the consumer, the Manager, Consumer Insights must possess outstanding analytical and communication skills, while being adept with time management to juggle multiple projects and priorities.

• Develop consumer research learning plans to address the critical needs of the business, in collaboration with key cross-functional stakeholders.
• Optimize the pool of research vendor partners utilized to facilitate project work, ensuring pragmatic balancing of research rigor with cost/investment. Lead projects from proposal development and approval to full-scale execution.
• Translate insights into strategic recommendations that influence brand, menu, media, operations, and growth priorities.
• Serve as the subject matter expert in understanding and articulating consumer needs and how they intersect with the Brand’s position and performance in the QSR marketplace, including but not limited to Brand perceptions and usage, menu offerings/optimization, and in-store experiential elements.
• Own and advance the enterprise consumer learning agenda for menu innovation, guest experience, brand positioning, and marketplace performance. This includes product concept screening protocols/processes/models, qualitative focus group moderating/reporting, and menu optimization and item satisfaction measurement.
• Manage and evaluate a portfolio of strategic research and data partners, ensuring methodological rigor, cost discipline, speed, and actionable output. Act as primary point of contact with syndicated data suppliers including Technomic (Brand Health Tracking) and Circana (consumer visit behavior). Partner with Consumer Insights Analyst on panel research usage and optimization. Establish protocols for on-going systematic sharing of insights culled from any/all available external data sources.
• Together with the Director, help lead annual Consumer Insights plan development, and proactively recommend optimizations to plan throughout the year to address new/evolving needs.
• Provide primary support for daily ad hoc requests and other duties as assigned.

• Bachelor’s degree in Marketing Research, Psychology, Anthropology, Sociology, Advertising, Statistics, or related discipline is required.
• 5+ years prior relevant experience in consumer research in B2C context
• Extensive experience with both qualitative and quantitative research methodologies and an interest in exploring emerging approaches.
• Strong analytic problem-solving skills and a natural…