Associate Brand Manager

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are one of the largest independent providers of over-the-counter products in North America, and we are constantly improving and creating products that match the ever‑changing lifestyles and needs of people and families everywhere.

This position is responsible for leading and managing one or more of our consumer brands within the Women’s Health Portfolio as key executor within the marketing team. The individual must be able to work in a fast paced, entrepreneurial environment with an emphasis on collective, collaborative teamwork.

• Support the Brand Managers in the development and implementation of a brand plan for driving sustainable, long‑term growth while delivering the budget and strategy for the current fiscal year
• Must have experience supporting the Monthly and longer term S&OP planning process
• Help support the creation of annual strategic and operating plans
• Analysis, tracking, generation of data and reports that lead to insights that drive action plans
• Oversight of the marketing programming that engages consumers and provides compelling retailer traction that supports distribution and generates display activity and on‑premise activation
• Project manage cross functional teams in the delivery of all marketing support tactics
• Manage budget for programming and all related PO and AP tracking to stay within budget
• Manage, with partners, the design, procurement, distribution of merchandising materials for POS and Programs
• Generate selling materials that provide the sales organization ample, yet simple and compelling rationale for customers to support brand initiatives
• Generate creative ideas that support brand needs that gain consumer and customer traction

• Provides consumption‑based data analysis for the brand. Provides actionable insight and support to the enterprise to better understand market trends and dynamics. Also, identifies opportunities in markets where there are unmet needs.

• Provides the sales organization with best in class materials for retailer presentations working closely with Category Management

• Bachelor’s degree or MBA in Marketing, or equivalent work experience
• Minimum 4 years of related work experience
• Minimum of 2 years’ experience in a results‑oriented consumer product marketing role at a marketing driven organization
• Demonstrated leadership and team skills — demonstrates ability to deliver strong business results by working collaboratively with both internal and external resources effectively. Utilizes resources effectively to overcome challenges and achieve business objectives. Takes ownership where appropriate
• Project Planning and Cross Functional Management
• Proven experience in project planning and management, budgeting and financial analysis, and product positioning
• Proven ability to lead cross‑functional teams to project completion
• Strategic Thinking
  
  Skills:
  
  Demonstrated ability to analyze and interpret data, add value, and provide action‑oriented recommendations in‑line with business objectives
• Ability to deliver against the long‑term brand goals. Prioritizes marketing initiatives to effectively achieve both short‑term and long‑term goals
• Demonstrated ability to gather consumer insights through quantitative and qualitative market research and translate into creative marketing initiatives
• Experience in developing consumer marketing communications – especially within the digital…