Associate Brand Manager

Job Title:

Associate Brand Manager

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are the largest independent provider of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.

This position is responsible for assisting in the leadership and management of one or more of our consumer brands within our marketing department. The individual must be able to work in a fast-paced, entrepreneurial environment with an emphasis on collaborative interdepartmental teamwork.

• Contribute to the development of a plan that achieves company P/L targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.

• Manage the day-to-day logistics of the brand programs with oversight and guidance as needed. Owns timeline management, budget, and program analysis.

• Works with NPD team to turn consumer insights into profitable marketing initiatives and product innovations. Helps develop selling proposition and sufficient launch support plans for retail.

• Provides consumption-based data analysis for the brand. Provides actionable insight and support to the enterprise to better understand market trends and dynamics. Also, identifies opportunities in markets where there are unmet needs.

• Provides the sales organization with best in class materials