Associate Brand Manager

At Cooper Vision, a business unit of Cooper Companies (Nasdaq: COO), we’re driven by a unified purpose of helping people experience life’s beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day.

Through our diverse lens portfolio, we tackle the toughest vision challenges – including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at  .

• This role is not eligible for employer-sponsored work authorization now or in the future. Applicants must be authorized to work in the United States on a permanent and ongoing basis without the need for future sponsorship (i.e., H1B, STEM OPT extensions, TN, etc.)
• This position requires full-time onsite work (5 days per week) in Victor, NY and is not eligible for relocation assistance

Job Summary:

Responsible for the development and delivery of brand tactics that drive awareness and create demand, contributing to overall sales performance. Develop monthly/quarterly performance reports and forecast updates for the CVI US contact lens portfolio; point person for fit set management and monthly allocations, liaising with sales and commercial operations key stakeholders; lead for executing marketing programs and initiatives; strategic projects as assigned.

This entails working closely with all members of the US brand and customer marketing teams, the field sales and corporate accounts organizations, finance, insights, commercial operations, salesforce development, professional affairs and other cross‑functional team members to ensure consistent brand messaging and performance across channels.

Brand Management:

• Develop deep understanding of CVI product portfolio.
• Responsible to develop, optimize, and manage the claims and messaging to support the brand strategy.
• Supports execution of brand strategy, leveraging data to develop marketing plans for all delegated brands and products.
• Supports go‑to‑market for new product and program launches, collaborating across the company to successfully execute.
• Manages timelines, checklists, asset delivery and supports rep training rollout.
• Translates insights/data into actions to support program development.
• Serves as key interface with Sales organization to ensure that managed brand marketing strategies are well communicated and executed, and that all necessary support is available to ensure effective execution in market. This includes updating sales collateral, gathering of field feedback and management of asset libraries.
• Prepares materials for medical/legal review process submissions, tracks status and revises content based on feedback.
• Supports research execution, surveys and analysis of customer feedback.
• Helps coordinate content for advisory boards, webinars and peer‑to‑peer education events.
• Owns pricing communication, sales promotions, and messaging/campaigns for promoted brands by collaborating with sales, agency partners, and other cross‑functional teams.
• Proactively pursue continuous improvement of brand and market conditions through ad hoc analyses
• Works with Global Marketing team as required on strategic product initiatives.

Reporting:

• Responsible for monthly/quarterly performance reporting leveraging various internal and external data sources.
• Tracks KPIs weekly/monthly/quarterly and highlights risks/opportunities.
• Evaluates and analyzes trends and market dynamics to ensure competitive positioning and develops appropriate response to competitor initiatives.
• Leads the…