Director OR Vice President, Earned Media

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We are a collaborative mid-sized agency with an immediate opportunity for a Media Relations Director
or VP to join our growing Lifestyle team!

Who You Are + What You’ll Bring:

• 6-8 years in earned media relations for Director

• 8+ years in earned media relations for VP

• (Ideally) NYC based and excited to be in-person with clients, teams and most of all PRESS for key connection points, meetings and moments

• Experience serving as the senior media lead on accounts; provide sound media counsel to brand + PR team leads as well as C-Suite level

• Ability and strong proven experience in building thoughtful media relations strategies that go beyond block and tackle and the obvious solutions

• An expert in how to get earned media for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic ways

• A positive attitude that brings insightful pivots and recommendations on how to improve mediability when needed

• Ability to provide feedback to teams with a “yes, and” mentality, providing clarity and builds on how to make ideas more media worthy

• An energetic and dynamic culture maven with a finger on the pulse of what’s being talked about in consumer media

• Ability to see what’s bubbling and come forward with ideas as to how to harness in a nimble and agile way

• A PASSION for earned press and maintaining your rolodex

• You have a LITANY of friends in media

• You spend your time with them outside of work, are personally connected and have deep relationships with ability to pick up the phone and call in requests/asks

• Your relationships consistently deliver strong press outputs within culture & entertainment outlets, men’s and women’s lifestyle media outlets, national press

• Willingness and excitement to:

• Travel once a month for client events as a press entertainer or for major client meetings - think music festivals, concert series, etc.

• Spend time beyond office hours maintaining your press relationships and reporting back to teams and clients on key intel, etc.

• An interest in working on spirits & beer brands, as well as CPG brands

• Ability to provide client counsel on tough media situations and be solutions oriented

• Experience wrangling press, photographers, talent etc. at big ticket events, moments, etc. to get the assets needed to translate into strong earned coverage

• Experience in media training for marketing/brand teams and celebrity spokespeople

• Experience in management of junior team members and leading a small media/pitch team during activation moments, ability to pivot and flex to ensure reaching KPIs

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity

• Professional growth and development programs to help advance your career

• Comprehensive health care and wellness plans for your entire family

• A 401(k) Savings Plan and Flexible Spending Accounts

• Paid holidays, Unlimited Paid Time Off (Personal, Sick,…