Director of Global E-commerce

You own the online store — and the number that comes with it. Pro Standard sells licensed sports apparel direct to consumer across brand-owned sites in the US, Mexico, Canada, the UK, and additional international markets. This role is accountable for revenue first: growing sales, conversion, and customer lifetime across all of them, with the US site as the priority.

You run the site P&L, the merchandising calendar, the site roadmap, SEO, and customer service — the full customer journey from first search to post-purchase. And we move at the speed of sport: when a team wins, demand shows up in hours, and the site has to be ready before it does.

We're looking for someone who arrives with ideas — new ways to merchandise fan moments, new revenue streams, new tests we haven't thought of — and the discipline to ship them, measure them, and double down on what works.

• Revenue. Site sales and conversion across all brand-owned markets — the number you own, report on weekly, and build every decision around.
• The campaign calendar and site programming: you own what the site shows and says — the homepage, hero campaigns, landing pages, and the calendar of launches, promos, and moments behind them. Planned with brand, creative, and CRM; executed and kept current by your team.
• Site merchandising: collection architecture, launch execution, promo discipline (promos on available-to-sell product only — never sitewide), and inventory-aware merchandising so the site never sells what the warehouse cannot ship.
• Reactive commerce: pre-built playbooks for game moments, player news, and playoff runs — landing pages, collections, and homepage takeovers that go live in hours, not days.
• The site roadmap: CRO testing program, PDP/PLP improvements, site speed, and the dev/design pipeline that ships them.
• International sites: market-specific calendars, translation quality, localized assortments, and knowing when a market deserves investment versus maintenance.
• The team: a growing group across site merchandising, analytics, and site operations — clear priorities, real accountability, no bottlenecks — with a direct hand in shaping the roles that get added as the channel scales.
• SEO and organic growth: the SEO agenda rolls up to you — organic traffic is a revenue channel, not a side project.
• Customer service: the CS team reports into this role. You own service levels and, just as important, the loop from contact reasons back into site and product fixes — complaints are free product research.
• Partnership across the marketing team: paid media, CRM, and creative all depend on the site converting — you work with them as one growth team with a shared number.
• The AI layer of the ecommerce operation: you run the AI reporting stack day to day, and you keep building it — new agents, new automated reports, new workflows that take production work off your team. This is a hands-on ownership area, not a delegated one.

• Sales growing — revenue, conversion rate, and revenue per session improving quarter over quarter, per market.
• A steady pipeline of new ideas in test: some will miss, and the wins compound.
• The AI layer expanding every quarter: more reporting automated, more production work handled by agents, more of the team's time spent on judgment instead of assembly.
• A campaign calendar that is planned ahead, visible to everyone, and actually reflected on the site — the homepage always matches the moment.
• Launches ship on time, every time — including the ones with 48 hours of notice.
• Clean merchandising execution: promos only on available product, fresh collections, launch links that work.
• International markets growing without stealing focus from the US.
• CS resolution times improving while ticket volume per order…