Chief Marketing Officer

Chief Marketing Officer Skip to main content#Chief Marketing Officer page is loaded## Chief Marketing Officer Apply locations:
Beemok Hospitality Holdings time type:
Full time posted on:
Posted Yesterday job requisition :
R-102860

The Chief Marketing Officer (CMO) is a key executive leader responsible for defining, elevating, and protecting the BHC brand while driving demand across the portfolio. This role shapes how BHC is experienced, perceived, and chosen as a leading luxury hospitality brand rooted in Charleston.

The CMO leads brand strategy, marketing, social media, and public relations, ensuring that storytelling, creative, and brand positioning translate into measurable awareness, engagement, and demand.
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* DUTIES & RESPONSIBILITIES:

**** Brand Strategy & Positioning
*** Market the brand strategy for BHC, positioning the portfolio as a cornerstone of Charleston’s hospitality landscape and a recognized luxury brand.
* Serve as the steward of brand identity, ensuring all properties reflect their distinct personality with a cohesive narrative rooted in Charleston’s culture.
* Partner closely with the Brand Director to steward BHC’s brand identity across all properties, ensuring alignment between marketing strategy and creative direction. Serve as the commercial and market-facing counterpart to the Brand Director—translating brand vision into demand-generating campaigns, media narratives, and audience engagement strategies that reinforce each property’s distinct identity within the broader portfolio.
** Social Media & Cultural Relevance
*** Lead a best-in-class social media strategy that captures the essence of Charleston while engaging a luxury audience.
* Identify and activate emerging trends, platforms, and creators to ensure the brand remains culturally relevant and visible.
* Partner with influencers, tastemakers, and cultural figures to expand reach beyond the local market.
** Demand Generation and Revenue Partnership
*** Partner closely with the Chief Sales Officer to align marketing and revenue strategies
* Ensure marketing efforts drive awareness, consideration, and demand across hotels, restaurants, entertainment, and future assets
* Support new openings, activations, and seasonal programming with integrated campaigns that convert to business results
* Establish clear handoffs and accountability between marketing and sales functions
* Support the group sales channel through targeted marketing initiatives including content development, digital collateral, trade presence, and campaign strategies that position BHC’s meeting and event offerings within the luxury corporate and social market. Ensure the meetings and events value proposition for The Charleston Place and The Cooper is market-facing, media-supported, and competitively positioned.
** Public Relations & Storytelling
*** Direct all public relations efforts, positioning BHC and its properties within top-tier local and national media.
* Cultivate relationships with leading travel, lifestyle, and luxury publications to establish BHC as a must-visit destination brand.
* Drive storytelling that highlights Charleston as a destination while elevating BHC’s role in shaping its future.
* Lead executive visibility and thought leadership to position BHC as an influential voice in luxury hospitality.
* Oversee crisis communications with a focus on protecting brand reputation at the local and national level.
* Select, direct, and evaluate external PR and marketing agency partners, including the agency of record, ensuring agencies are aligned to BHC’s brand standards, property-level priorities, and portfolio-wide narrative goals. Establish clear performance expectations, manage agency relationships as strategic extensions of the internal team, and hold…