Director of Enrollment Marketing Strategy

Job Details

Job Location:

New Rochelle - New Rochelle, NY 10801

Position Type:
Full Time

Salary Range: $80,000.00 - $95,000.00 Salary/year

Reporting to the Vice President of Undergraduate Admissions, the Director of Enrollment Marketing Strategy serves as the strategic lead for enrollment communications, campaign management, digital engagement, and marketing operations in support of undergraduate enrollment goals.

The Director is responsible for the development, execution, and continuous optimization of integrated recruitment campaigns across the student lifecycle. Leveraging CRM technologies, analytics, artificial intelligence, and emerging digital marketing trends, the Associate Director creates highly personalized and scalable communication strategies that support institutional enrollment objectives.

Working collaboratively with internal stakeholders and external partners, the Director oversees communication strategy, audience segmentation, website optimization, campaign analytics, and vendor relationships while ensuring alignment with institutional branding and enrollment priorities.

The Director supervises the Digital Enrollment Communication Coordinator and operates with a growth-oriented mindset informed by best practices from higher education, consumer marketing, and the private sector.

• Develop and execute comprehensive multi-channel recruitment marketing campaigns aligned with undergraduate enrollment goals.
• Design annual and seasonal communication plans and constituent engagement strategies across the recruitment funnel.
• Identify opportunities to improve inquiry generation, application conversion, yield, and deposit retention.
• Monitor higher education enrollment trends and recommend innovative approaches that support strategic objectives.
• Support the development and execution of communication strategies surrounding major recruitment and yield events.

• Serve as the functional lead for Slate CRM communication strategy and campaign architecture.
• Develop audience segmentation, suppression strategies, and personalized constituent journeys.
• Collaborate with Information Technology and CRM stakeholders to maximize the effectiveness of communication workflows and marketing automation.
• Develop and maintain scalable processes, documentation, and operational standards that support efficiency and continuous improvement.
• Ensure communications are timely, personalized, and aligned with enrollment priorities.
• Partner with Information Technology and enrollment stakeholders to lead the ongoing development, enhancement, and optimization of the student CRM and portal experience.

• Collaborate closely with the Vice President of Undergraduate Admissions to develop and implement enrollment marketing strategies aligned with institutional priorities and enrollment goals.
• Provide data-informed recommendations to support recruitment, conversion, yield, and deposit retention efforts.
• Maintain dashboards and reporting tools that measure campaign effectiveness and enrollment outcomes.
• Analyze constituent behavior, funnel performance, and campaign attribution to identify opportunities for optimization and growth.
• Monitor key performance indicators and provide actionable insights that support strategic decision-making.
• Evaluate the relationship between enrollment marketing activities and outcomes with a focus on improving inquiry generation, application conversion, yield, and deposit retention.
• Identify trends, opportunities, and areas of concern through ongoing analysis of enrollment data and constituent engagement.
• Partner with Information Technology and the Office of Institutional Effectiveness and Planning (OIEP) to leverage institutional data and market insights into actionable enrollment strategies and communication initiatives.
• Support a culture of continuous improvement through the use of analytics, experimentation, and evidence-based decision-making.

• Establish campaign KPIs to evaluate effectiveness.
• Analyze campaign performance and recommend continuous improvements.
• Utilize data and analytics to drive strategic decision-making.
• Develop reports and insights for enrollment leadership.
• Monitor constituent behavior and identify opportunities to improve engagement, conversion across the enrollment funnel.
• Evaluate campaign attribution and constituent behavior to understand the…